Pepsi Bottling Ventures [PepsiCo to make "throwback" Pepsi and Mountain Dew with sugar not HFCS]

Beverage Industry ^ | January 15, 2009 | Elizabeth Fuhrman

[Daffynition]

............This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release...........

[Daffynition]

Yes, We Can...

[JavaJumpy]

I’ll stick with kosher Coke!

[kalee]

Sugar more cost effective than corn syrup now?

[Daffynition]

I wasn’t able to find it this year, and I looked! Besides I refuse to pay $1.59+/2 liter for it.

[Daffynition]

Who knew?

[indcons]

Personally, I prefer the Mexican Coke that’s made with sugar to the local one that’s made with HFCS. Thankfully, I get get enough of the Mexican version where I live.

[Daffynition]

I don't trust Mexican food products, FWIW. Same reason I won't by Hershey chocolate any more.

[grame]

not at the grocery. Last I priced it, 3.44 for 5# was the going rate. But if they take out the fructose I might partake of a Pepsi every once in a while.

[mewzilla]

With a FWIW, from December....

New data: High-fructose corn syrup no worse than sugar

[CrazyIvan]

But will the Mountain Dew botles have the old “Bottled by Festus and Pearl” labels on them?

[longtermmemmory]

when you factor in the inevevitable “high fructose corn syrup” class action law suits in the style of the big tobacco suits or the ford pinto fiasco, real sugar is much cheeper.

what I want to know is what is “sucralose”?

[Richard Kimball]

The US has a high tariff on sugar imported for food production. It does not affect pure sugar sold on shelves. The reason food manufacturers went to corn syrup was not the raw price of sugar, but the price after the tariffs. That's also why Hershey went to Mexico. It wasn't labor prices, it was the price of sugar. They can manufacture the chocolate bar in Mexico and import the entire bar (no tariff on finished products containing sugar) cheaper than they can bring the raw sugar in and manufacture the bar in the US.

I think Archer Daniels Midland is the force behind the tariff, as the reason for the tariff is to force food manufacturers to go to corn syrup rather than sugar, and ADM is heavily invested in corn. They also pushed ethanol.

[SampleMan]

But will the Mountain Dew botles have the old “Bottled by Festus and Pearl” labels on them?

[Dr. Sivana]

The reason food manufacturers went to corn syrup was not the raw price of sugar, but the price after the tariffs.

They also like the fact that HFCS is a liquid, and can be hauled in tanker cars. Bakers like the browning effect it gives on baked goods.

[Mase]

But if they take out the fructose I might partake of a Pepsi every once in a while.

Too bad sugar is 50% fructose. Better go with an aspartame or sucralose sweetened product. Avoid the fructose altogether. Of course, some folks here believe that those two ingredients are poison. Can't win.

[Daffynition]

Or not ......... name your poison. ;-P

[Daffynition]

Whatever that is, I'm sure you can find it here........

[Publius Valerius]

Hmm. Nice. I was in Wal-Mart last week and I picked up a glass bottle of Royal Crown, made with sugar, for a buck.

A dollar a bottle is a bit high to pay for on a regular basis, but if Pepsi gets the price down to where it's a couple dollars more than the HFCS version, they might have a market.

[woollyone]

wish I could find it in FL

[indcons]

Good chance you’ll find it in your local Mexican grocery (I assume there’s one in the vicinity).