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The Men Behind Your Favorite Liquors
Mental Floss Magazine ^ | November 11, 2008 | Ethan Trex

Posted on 01/05/2009 5:01:53 PM PST by 2ndDivisionVet

It’s hard to walk down the aisle of a liquor store without running across a bottle bearing someone’s name. We put them in our cocktails, but how well do we know them? Here’s some biographical detail on the men behind your favorite tipples.

1. Captain Morgan

The Captain wasn’t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica.

2. Johnnie Walker

Walker, the name behind the world’s most popular brand of Scotch whisky, was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over 400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in the town of Kilmarnock and even sold a whisky, Walker’s Kilmarnock Whisky. Johnnie’s son Alexander was the one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father. Alexander turned his blending expertise to whisky, and came up with “Old Highland Whisky,” which later became Johnnie Walker Black Label.

3. Jack Daniel

Jasper Newton “Jack” Daniel of Tennessee whiskey fame was the descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or 1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn’t get his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that killed the whiskey mogul.

Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery’s proprietor? Daniel’s own busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper.

4. Jose Cuervo

In 1758, Jose Antonio de Cuervo received a land grant from the King of Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo’s descendant Jose Maria Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under the leadership of the original Jose Cuervo’s family; current boss Juan-Domingo Beckmann is the sixth generation of Cuervo ancestors to run the company.

5. Jim Beam

Jim Beam, the namesake of the world’s best-selling bourbon whiskey, didn’t actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in 1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy moniker of “Old Tub.” Jacob Beam handed down the distillery to his son David Beam, who in turn passed it along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery and began resurrecting the Old Tub brand, but he also added something new to the company’s portfolio: a bourbon simply called Jim Beam.

6. Tanqueray

When he was a young boy, Charles Tanqueray’s path through life seemed pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in 1830 in a little plant in London’s Bloomsbury district. By 1847, he was shipping his gin to colonies around the British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic.

7. Campari

Gaspare Campari found his calling quickly. By the time he was 14, he had risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860, he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders’ spice blend, the recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water are infused to get Campari. The drink is still made from Gaspare Campari’s recipe, though, which includes quinine, orange peel, rhubarb, and countless other flavorings.


TOPICS: Business/Economy; History; Society; The Guild
KEYWORDS: alcohol; economy; liquor; pirates
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What's your favorite?
1 posted on 01/05/2009 5:01:54 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet

Uncle Sid, one wicked moonshine!


2 posted on 01/05/2009 5:07:48 PM PST by CodeToad
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To: 2ndDivisionVet; Revolting cat!

What about that guy behind the Big Schiltz?

Zima?

(duck and cover)


3 posted on 01/05/2009 5:07:54 PM PST by weegee (Obamunism, just another word for the policies of a NeoCom.)
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To: 2ndDivisionVet

none of the above. glenfiddich or glenlevit


4 posted on 01/05/2009 5:12:54 PM PST by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: 2ndDivisionVet

This lady likes her Captain Morgan straight . My orange vodka too.
Where’s me rum?


5 posted on 01/05/2009 5:13:29 PM PST by ClearBlueSky (Whenever someone says it's not about Islam-it's about Islam. Jesus loves you, Allah wants you dead!)
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To: 2ndDivisionVet

Captain Morgan is for the kids. Being a rum man myself, I prefer Sailor Jerry or Bacardi Premium (named after its first maker, Facundo Bacardi).


6 posted on 01/05/2009 5:14:11 PM PST by ERJCaptain
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To: 2ndDivisionVet
Not named after anyone but has a name in it
7 posted on 01/05/2009 5:15:19 PM PST by GQuagmire
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To: 2ndDivisionVet
Mortlach single malt..... can't get it here but it helps to have a nice neighbor who happens to be a pilot for a major airline and flies to Edinburgh once in awhile when he is not flying to Tel Aviv (please pray for his safety) I only will have this on very special occasions since it is pricey and hard to get....it is an outstanding scotch..... Current Owners UDV
Location Speyside
Water source Springs in the Conval Hills.
Stills 3 x wash stills and 3 x spirit stills
Capacity per year 2,800,000 Litres
Status Active/Producing

Mortlach Distillery History
1823-24 Established by James Findlater, Alexander Gordon & Donald Mackintosh
1852 Distillery restarted after a few silent years by John Gordon
1854 George Cowie becomes involved creating John Gordon & Co
1897 Stills increased from 3-6
1923 Cowie family sells to John Walker & Sons Ltd
1925 Distiller Company Ltd (DCL) take control
1930 Scottish Malt Distillers Ltd. (SMD)
1963 Completely rebuilt

Mortlach Distillery Comments
One of seven distilleries in Dufftown – the first to be licensed
Important contributor to Johnnie Walker blends.

Mortlach Distillery Bottlings
Mortlach Aged 16 Years (Flora & Fauna)
Mortlach 22 Year Old (Rare Malts Selection)

8 posted on 01/05/2009 5:18:49 PM PST by Kimmers
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To: 2ndDivisionVet
I'm an official, honest-to-God, business-card-carrying Maker's Mark ambassador. Really. Had a barrel with my own name on it. I'll stay out of this.


9 posted on 01/05/2009 5:20:19 PM PST by Viking2002 (Let's be proactive and start the impeachment NOW.)
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To: GQuagmire
See my last post. LOL


10 posted on 01/05/2009 5:20:56 PM PST by Viking2002 (Let's be proactive and start the impeachment NOW.)
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To: 2ndDivisionVet

I like my Uncle Guiness.


11 posted on 01/05/2009 5:22:42 PM PST by krb (Obama is a miserable failure.)
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To: Viking2002

straight up? on the rocks? I’m on the rocks with a splash of ginger ale on top and a squeeze o’ lemon


12 posted on 01/05/2009 5:23:46 PM PST by GQuagmire
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To: GQuagmire

If we are gonna name names,

These days it is bushmill’s on the rocks.


13 posted on 01/05/2009 5:30:29 PM PST by weegee (Obamunism, just another word for the policies of a NeoCom.)
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To: GQuagmire
Maker's Mark....yum.

I'm an ambassador.

14 posted on 01/05/2009 5:30:53 PM PST by PjhCPA (I'm oogedy boogedey)
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To: Viking2002
I am Maker's Mark ambassador as well. It is my favorite bourbon, but I only drink it on special occasions. My Christmas present from them was a disappointment this year, however (wrapping paper).
15 posted on 01/05/2009 5:31:05 PM PST by mickey finn
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To: 2ndDivisionVet

Johnnie Red is good. It’s the best and most flavorful of the mass market blended Scotches. The more aged variants are good, too. My fave is probably the Green (I don’t like the Black, for some reason).


16 posted on 01/05/2009 5:36:36 PM PST by livius
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To: 2ndDivisionVet

Wish I liked gin. Tanqueray’s story is the most believable; three generations of ‘Men of the Cloth,’ then a bootlegger, LOL!


17 posted on 01/05/2009 5:43:06 PM PST by Diana in Wisconsin ('Taking the moderate path of appeasement leads to abysmal defeat.' - Rush on 11/05/08)
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To: 2ndDivisionVet

This Yankee likes Southern Comfort on the rocks, or in an Old Fashioned...which none of you Southerners have most likely ever heard of. It’s a ‘Friday Night Fish Fry Thang.’


18 posted on 01/05/2009 5:48:09 PM PST by Diana in Wisconsin ('Taking the moderate path of appeasement leads to abysmal defeat.' - Rush on 11/05/08)
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To: Diana in Wisconsin

LOL: I used to drink old fashions until I got terribly drunk and got sick.

My Preference: Hennessy’s Congac hands down.


19 posted on 01/05/2009 6:00:25 PM PST by waxer1 ( Live Free or Die; Give Me Liberty or Give Me Death)
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To: driftdiver

Don’t forget Laphroig, Lagavullin, or the ever popular Ardbeg.


20 posted on 01/05/2009 6:00:28 PM PST by who_would_fardels_bear (The cosmos is about the smallest hole a man can stick his head in. - Chesterton)
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