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Apple rises to #4 in U.S. home notebook computer market; brand loyalty at all-time high
Mac Daily News ^ | Thursday, September 11, 2008 - 12:00 PM EDT

Posted on 09/12/2008 12:16:03 AM PDT by Swordmaker

Apple has increased its home notebook PC share to now rank #4 in the home installed base. It has strengthened its position among the socioeconomically elite, attracting the younger, more highly-educated, and higher income households, as well as the self-employed, according to the Apple Profile Report 2008 from MetaFacts, Inc.

“Like the camel slipping its nose under the tent, Apple is reaching into American households as the 2nd or 3rd Home PC,” said Dan Ness, Principal Analyst at MetaFacts, in the press release. “Where Apple shines is as the 3rd PC, ranking fifth with 8% of 3rd Home PCs, and ranking fourth in notebook PCs, also at 8% of the installed base.”

Apple home computers are used differently than Windows home PCs, more often for web content creation, graphics, and personal activities. Twenty-one percent of Apple Home PCs are used in public places, nearly double the 12% of Windows Home PCs that are used in public.

“If you look around at a Starbucks or cybercafé, you might think the whole world’s gone to Apple,” said Dan Ness, Principal Analyst at MetaFacts. “Apple users are very active and use their notebooks in more locations than Windows notebook users.”

The survey also revealed strong repurchase brand loyalty. “Apple continues to command the strongest repurchase intent of any PC brand. More than four in five (81%) of households with Apple as their primary Home PC plan to buy the same brand - Apple - for their next Home PC,” said Ness.

Other findings in the Apple Profile Report 2008 include:

The Apple Profile Report 2008 is based on surveys with over 10,000 American adults by telephone and online as part of the Technology User Profile 2008 Annual Edition study. Respondents were carefully selected to be representative of all American adults and households.

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts' Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a long-time primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products.


TOPICS: Business/Economy; Computers/Internet
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1 posted on 09/12/2008 12:16:03 AM PDT by Swordmaker
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To: 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; aristotleman; af_vet_rr; Aggie Mama; ...
Apple now #4 brand of computers in US consumers' homes—per Metadata—PING!


Mac Popular Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 09/12/2008 12:19:32 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker


Have they figured out that two button mouse thing yet? LOL



MetaFacts
3 posted on 09/12/2008 12:28:47 AM PDT by papasmurf (I ain't your Daddy's Conservative, OK?)
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To: papasmurf

The OS has supported two button mice for more than a decade.

Also, looking at that charge, it’s kind of hard to peg Apple owners as elitists. Not so?


4 posted on 09/12/2008 12:34:08 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: papasmurf
Have they figured out that two button mouse thing yet? LOL

Apparently you have not figured out that Mac's have been capable of, and using, multi-button mouses for at least 12 years and shipping with a five button, scroll ball mouse for the past three years. LOL.

;^)>

5 posted on 09/12/2008 12:36:09 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: papasmurf

I switched to a Macbook Pro about a year ago. I love it. I still use PCs at work, but I find the Mac does everything I need it to and overall gives me less problems. Many people don’t know this, but you can actually run Windows on it as well. Running Vista, it beats the heck out of the big bloated Lenovo laptop I have at work.

I do agree about the two-button mouse, though. Instead of the extra button, I have to hold down a key when I click, or click and hold, or place two fingers on the track pad and then click. The Apple mighty mouse even has a second button that you click by pressing on the right side of the mouse (the actual surface of the mouse shows no button, however, and the right click action is a little unreliable).

It’s ludicrous the lengths they have gone to give the second button functionality without actually having the second button. This reeks of the engineers trying to work around an illogical edict from some management puke that has some twisted button phobia (maybe this is Steve Jobs?).


6 posted on 09/12/2008 12:36:09 AM PDT by Scutter
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To: Swordmaker
Not funny, not relevant. My buddy's been rolling with a one-button mouse forever and alays has the latest/greatest mac.

Jobs has an anti-button fetish, making the Ipod a non-starter for me with cold hands or gloves on.

7 posted on 09/12/2008 12:45:16 AM PDT by mbraynard (You are the Republican Party. See you at the precinct meeting.)
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To: Scutter

Yes; he hates buttons to the point of being irratioal. Look at the design of the Ipod. A volume button had to be the same button used for every other GD thing.


8 posted on 09/12/2008 12:46:35 AM PDT by mbraynard (You are the Republican Party. See you at the precinct meeting.)
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To: Swordmaker

Yeah, b ut the question is...would I be able to figure out a five button, scrolling ball, mouse? LOL

Maybe I missed it, but I didn’t see where they claimed that Apple was the 4th most popular BRAND. That would put them higher in sales than quite a few majors. 4th most popular class/type, for sure.

In Laptops, anyway, I saw a figure the other day that stated the ranking was...

Dell
Hp/Compaq
Gateway/Acer
Lenovo

And Clevo, BTW, the number one whitebox/ODM. Of course, Clevo makes machines for all in the above list, their own, and others, too.


9 posted on 09/12/2008 12:48:58 AM PDT by papasmurf (I ain't your Daddy's Conservative, OK?)
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To: Scutter
I do agree about the two-button mouse, though. Instead of the extra button, I have to hold down a key when I click, or click and hold, or place two fingers on the track pad and then click. The Apple mighty mouse even has a second button that you click by pressing on the right side of the mouse (the actual surface of the mouse shows no button, however, and the right click action is a little unreliable).

You could go into your System Preferences and turn on the ability to use multiple finger contacts on the pad. Then you could Right Click simply by tapping two fingers on the pad... much easier. I find I miss it when forced to use Windows laptops.

Two finger scrolling is great, too.

This YouTube video explains it.

10 posted on 09/12/2008 12:54:05 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: mbraynard
Not funny, not relevant. My buddy's been rolling with a one-button mouse forever and alays has the latest/greatest mac.

Not meant to be funny—and it is extremely relevant.

If your buddy always has the latest/greatest Mac, then he got it with a five button, scroll ball mouse. He just needs to turn it on.

You think you know what you're talking about... but you really don't. Why not defer to people who really do know what they are talking about when they are talking about Macs?

11 posted on 09/12/2008 12:57:18 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

Hah! I just moved into 46th on our Folding for the Gipper team!

I love GPU’s. Now I can go to bed.


12 posted on 09/12/2008 12:58:09 AM PDT by papasmurf (I ain't your Daddy's Conservative, OK?)
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To: Swordmaker
Because I've used his POS mac regularly along with his POS macbook (which has a touchpad and ..... one button.)

What is a 'scroll ball' mouse?

13 posted on 09/12/2008 12:58:57 AM PDT by mbraynard (You are the Republican Party. See you at the precinct meeting.)
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To: papasmurf
In Laptops, anyway, I saw a figure the other day that stated the ranking was...

Apparently your list from the other day has been superseded. 2nd Paragraph of the Metadata report:

“Like the camel slipping its nose under the tent, Apple is reaching into American households as the 2nd or 3rd Home PC,” said Dan Ness, Principal Analyst at MetaFacts. “Where Apple shines is as the 3rd PC, ranking fifth with 8% of 3rd Home PCs, and ranking fourth in notebook PCs, also at 8% of the installed base.”

14 posted on 09/12/2008 1:02:39 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

Thanks. I don’t enable the click with tap feature because I get too many false positives with it. I do have the feature enabled that lets me right-click by resting two fingers on the TP and then clicking the button.


15 posted on 09/12/2008 1:04:46 AM PDT by Scutter
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To: mbraynard
Because I've used his POS mac regularly along with his POS macbook (which has a touchpad and ..... one button.)

Because you don't know how to use it. Just because you don't see the buttons, doesn't mean they aren't there.

Perhaps your buddy prefers not to have the extra mouse buttons turned on?

I don't even use the button on my MacBook Pro much at all... I prefer to just tap with two fingers on the pad for Right click... or drag two fingers on the track pad for scrolling.

What is a 'scroll ball' mouse?

A scroll ball mouse has a 360º ball instead of a scroll ball and is capable of scrolling the screen in any direction if necessary. Like the Mac Mighty Mouse, which ships with every Mac except the Mac Mini (It will work with it, but the basic computer doesn't come with a mouse at all. You just plug in any USB mouse you happen to have and it will work, with all its buttons.). Here's some instructions for setting which buttons do what you want it to do.

To configure your Mighty Mouse go to the Apple menu and select System Preferences. Click on the "Keyboard and Mouse" icon to bring up the "Keyboard and Mouse" control panel. From here, select the Mouse tab:

You can use the pulldown menus to custom configure all the buttons on your mouse. You configure the right button as the secondary mouse button to set the mouse for conventional two-button functionality. Now we can bring up contextual windows by right clicking with the Mighty Mouse. You can just as easily reverse the buttons for easier left hand use.

But wait there's more! You can also configure the other buttons and the scroll ball. By default, you can display all of your open windows on the desktop by squeezing the two buttons on the side of the mouse, but if you wish you can configure it to perform another action, even run an Applescript. Also note that you can scroll both horizontally and vertically with the scroll ball and even zoom in by pressing the Control key while scrolling. When you're done customizing your mouse, just click on the red close button to close the Control Panel and save your settings.

I repeat. Why not defer to people who really do know what they are talking about on Macs?

16 posted on 09/12/2008 1:19:36 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Scutter
Thanks. I don’t enable the click with tap feature because I get too many false positives with it. I do have the feature enabled that lets me right-click by resting two fingers on the TP and then clicking the button.

Hmmmm. I don't seem to have a problem with false positives. it did take some getting used to, but after a few days, it became second nature. As I said, I miss it when using other notebooks. I suggest you turn it back on and try it about a week and then decide.

17 posted on 09/12/2008 1:26:04 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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Comment #18 Removed by Moderator

To: John Williams; papasmurf
Dell
Hp/Compaq
Gateway/Acer
Lenovo

The article is about American market share... and Apple is fourth on that list. The list above is worldwide market share which includes markets where Apple doesn't compete.

19 posted on 09/12/2008 1:40:53 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker
Apple rises to #4 in U.S. home notebook computer market...

I realize that this is a Mac "cult" article and post, but would it really hurt their delusional tendencies that much to mention who are #s 1 through 3?

How about the obvious relevant and related statistic as to what fraction of the total the laptop market represents?

20 posted on 09/12/2008 2:39:23 AM PDT by Publius6961 (Change is not a plan; Hope is not a strategy.)
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