Posted on 11/15/2023 12:47:10 PM PST by Red Badger
Although Target faced Pride Month merchandise boycotts, a lawsuit and a 10% decline in its stock following this year’s controversial collection, the retailer appears to be doubling down on its commitment to this market.
Target has promoted Erik Thompson to Senior LGBTQIA+ Strategist and Pride Lead, according to a @LibsofTikTok post on X and Thompson’s LinkedIn profile.
In his new role overseeing Target’s lesbian, gay, bisexual, transgender, intersex, queer/questioning, intersex, and asexual marketing, Thompson says he plans to “flip the script and rewrite the narrative of CPG [consumer packaged goods] retail industries to better serve all segments and thoughtfully & authentically cater to *ALL guests, ALL humans & ALL hearts* who enter our stores and across the nation.”
Thompson has been with Target since 2016 and was previously a buyer for four years in its beauty and cosmetics division. Before that, he was an associate buyer between 2016 and 2019 of men’s sportswear.
In the spring, Target moved to appease conservative groups that expressed outrage over Target’s 2023 Pride Month collection to include “tuck friendly” bathing suits for boys, by removing some of the items.
In May, the retailer’s stock (TGT) was down 10% from its March 17 top, while CEO Brian Cornell hailed DEI (diversity, equity, and inclusion) as having been a boon to business.
That was followed by a lawsuit, when a conservative legal organization sued Target on behalf of shareholder Brian Craig. The suit, filed in Florida federal court in August, claims the retailer misrepresented the adequacy of its risk monitoring when customer backlash over LGBTQ-themed merchandise caught it by surprise.
An inquiry to Target to confirm Thompson’s new position had not been answered at press time.
I haven’t been in a Target store for a good while, but this just reassures the fact that I’m never stepping in one again.
Boycotters can double down too, Erik Thompson, Senior LGBTQIA+ Strategist and Pride Lead.
How do you better serve ALL customers by pandering to 10% of the population?!
Hmm...worked out so well for Bud Lite!
Target Christians. sad but true. what’s even sadder is, like the Jews who will STILL vote for democrats, many Christians will still shop target.
I already avoid the place like the plague ...
Shall I put them on double-secret probation?
More satanic clothes! And penis tuck female swimwear! That’ll do it!
Never understood why the nut cases never “targeted” Target.
I wonder if this is to keep Brandon’s IRS off their back.
You'd think they WANT to sabotage their profits.
I will NEVER spend money in Target.
I am pleased that their fanfare filled entry into Canaduh, failed so miserably, costing them multiple billions in losses. It seems their marketing team that caused this failure in Canaduh, either wasn’t replaced, or replaced by the same type of people. Their marketing team seems to lack in intelligence and skill, or are purely ‘woke’ ideologues, nothing else.
Way to go Target! Keep on catering to the wrong audience and you’ll soon be in bankruptcy!
Ask J.C. Penney......
Dang! I can’t shop at Target any less……….I never go into one.
Well I already believe that most of the conservatives that boycotted them have returned to shop their(That’s the way they are). So now I guess we get round 2. These places know that the conservative always return.
Spread the word, post the article on your social media sites.
Get others to boycott.
The Left does it, we can too.................................
Oh lord, what was that old saying .. gag me with a spoon!
Our family only goes to Target to drop off glass for recycling. None of our local services take it anymore.
Maybe I'm just being a dumbass but other than penis-tuck bikinis, what other clothing/products need to be developed?
Wouldn't a transmale just go shop in the men's department? Same for transfemale?
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