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Elon Musk Hires Ultra Woke Linda Yaccarino as CEO of Twitter – Former Head of NBCUniversal Advertising – WEF Board Member – Pioneer of DEI (Diversity, Equity, Inclusion) Wokeism
Conservative Treehouse ^ | May 11, 2023 | Sundance

Posted on 05/12/2023 8:01:18 AM PDT by george76

Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.

Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.

...

Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”

Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.

That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.

Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.

Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.

Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.

Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.

Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.

Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.


TOPICS:
KEYWORDS: dei; die; diversity; eds; elon; elonmusk; equity; inclusion; mds; musk; nbc; twitter; wef; woke; wokeism; yaccarino
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To: BigFreakinToad

Do u use it now?


41 posted on 05/12/2023 9:26:01 AM PDT by wardaddy (Truth is treason in the Empire of lies)
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To: Major Matt Mason

Leopards can’t change their spots…


42 posted on 05/12/2023 9:31:41 AM PDT by TnTnTn
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To: Major Matt Mason

Gee...I just don’t think we know more than Musk.


43 posted on 05/12/2023 9:33:04 AM PDT by Sacajaweau ( )
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To: Rappini

Hell, I think I am already shadow banned on Twitter…too bad I really enjoyed free speech …


44 posted on 05/12/2023 9:33:33 AM PDT by TnTnTn
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To: Sacajaweau
Maybe we don't know Musk.
45 posted on 05/12/2023 9:36:46 AM PDT by Major Matt Mason (To solve the Democrat problem, the RINO problem must first be solved.)
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To: Major Matt Mason
Read any of his bios?? If not...it's good reading. It's like watching someone go through a maze....blindfolded. He's quite amazing.

When I saw his last rocket "practice"..I did a little reading on how much he knew about rockets...OMG...he practically memorized book after book on rocketry...ask him anything about a rocket and be prepared to humble yourself.

46 posted on 05/12/2023 9:47:24 AM PDT by Sacajaweau ( )
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To: Responsibility2nd

The WEF website shows her as a member.


47 posted on 05/12/2023 9:48:45 AM PDT by Right Brother (Democrats are 💩)
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To: SubMareener

Yes.


48 posted on 05/12/2023 9:49:23 AM PDT by xenia ( “The further a society drifts from truth the more it will hate those who speak it” George Orwell)
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To: Sacajaweau
Musk is a smart guy, so no, I'm not saying this is a stupid choice, or that he is stupid. His CEO choice seems to have decent credentials related to advertising, but what policies will she have to implement in order to get more deep-pocket advertisers at Twitter? Her background also suggests that Twitter will be going back to being an unfriendly place for conservatives due to the fact that the advertisers that Twitter needs are woke corporate entities that won't tolerate conservatism on the platform. We'll see how it plays out, but I don't see a reason to be optimistic.
49 posted on 05/12/2023 10:24:34 AM PDT by Major Matt Mason (To solve the Democrat problem, the RINO problem must first be solved.)
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To: george76

I admire him for certain things but wouldn’t trust him for one nanosecond.


50 posted on 05/12/2023 10:32:32 AM PDT by steve86 (Numquam accusatus, numquam ad curiam ibit, numquam ad carcerem™)
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To: wardaddy

No, was never a fan. I almost made an account when Musk took over, but never did.


51 posted on 05/12/2023 11:43:54 AM PDT by BigFreakinToad (Biden whispered "Don't Jump")
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To: Sacajaweau

Elon shows people how doors work very well

https://twitter.com/CensoredMen/status/1646075238378098688?ref_src=twsrc%5Etfw


52 posted on 05/12/2023 12:53:23 PM PDT by Arcadian Empire (The Baric-Daszak-Fauci spike protein, by itself, is deadly.)
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To: BigFreakinToad

I’m telling you it’s free to me

Nothing I write is pulled


53 posted on 05/12/2023 7:58:55 PM PDT by wardaddy (Truth is treason in the Empire of lies)
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To: NautiNurse

Believe me, there are plenty of woke leftards on Twitter even after the so called purge.


54 posted on 05/12/2023 11:17:30 PM PDT by AbolishCSEU (Amount of "child" support paid is inversely proportionate to mother's actual parenting of children)
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To: systemjim

Here’s hoping. When Tucker said he would be doing Twitter show, I decided to sign up again. They cancelled me before for Covid-19 mortalities & negative Biden tweets, including Hunter’s laptop, which promptly got deleted. Ain’t re-signed up yet.


55 posted on 05/13/2023 8:52:14 PM PDT by NetAddicted (MAGA2024)
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To: george76

New boss same as the old boss.


56 posted on 05/13/2023 8:56:26 PM PDT by Chgogal (Welcome to Fuhrer Biden's Weaponized Fascist Banana Republic! It's the road to hell.)
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