Posted on 05/12/2023 8:01:18 AM PDT by george76
Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.
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Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”
Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.
That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.
Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.
Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.
Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.
Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.
Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.
Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.
hmmm.
interesting collision between her and Tucker Carlson, eh?
I don’t see how this a good thing.
Here I almost signed up for Twitter after Musk bought it and started saying all the right things about free speech, but I didn’t, because I wondering if it was meant to be a political version of a honey trap for libertarians and conservatives. I guess it pays to be patient some times.
Musk is going to retrain her...not to worry!!
Elon doesn’t take a dump without a plan.
Long-friggin-range, ultra crazy, super complex plan.
She is not twitter...And I’m sure Musk has discussed her role...and showed her how the door works.
A FReeper posed the question yesterday: “Is she hot?”. With that resume, it wouldn’t matter how “ hot” she may or may not be. 😂😂😂👍
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships
Twitter = Big Media
No matter how it now appears, I believe that Musk is still playing 3D Chess.
He is far more intelligent than most people give him credit for. I am willing to wait and see.
so twatter will go back to being twatter then.
If anyone has eyes to see, they know that we are over five years into Revelation Chapter 12. All the old eschatologies are busted, and we have to rely on the actual Word of God, Jesus Christ as told to his servant, John, on the Island of Patmos. It is going to get very rough from now on. Focus on the Word, and what the Spirit tells you to do, during these times.
Nothing people do will change what is going to happen. You can only change where you end up in the Millennium, and the World to Come by accepting Jesus as your Savior and LORD, and following His commandments.
I doubt it. As long as she continues the path Musk has set, I think they will be good. Her personal ideology doesn't bother me, as long as she can keep it personal. Musk is too smart to have come this far with twitter, only to turn it over to someone that would take it right back where it was.
Kind of like the same way that Trump makes really bad picks for government positions.
This does not sound very "ultra woke".
I have an un-easy feeling that Musk (as a businessman) had the “Rules” explained to him at that White House meeting, and the New World Order will destroy him financially, IF he doesn’t get on board with their preferred media conduct......”No banking FOR YOU!”
Sadly this DOES set off the alarms.
Relax guys. Musk is one very strange cat.
He could have given the job to Mike Pence. LOL
Or Chelsea Clinton. LOLOLOLOLOLOL
I don’t usually know what I am having for lunch tomorrow. So I have very little idea of how this thing will play out.
I think she’s just a role-player....probably lasting 12 months, and gone. They need to stabilize the business/profit side....that’s probably her orders from Elon.
I also don’t think the company stays in California...there’s probably a 2024 move planned.
5’ 5” kinda cute.
Need to see where she fits on the hot X woke matrix, the updated version of the hot X crazy matrix.
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