Posted on 04/13/2023 8:56:04 AM PDT by Red Badger
As the controversy surrounding Bud Light’s partnership with transgender activist Dylan Mulvaney heats up, the brand’s parent company has suffered a concurrent loss of more than $5 billion in market value.
Yes, that’s billion with a “B.”
The backlash against Anheuser-Busch began on April 1 when Mulvaney, a transgender social media “influencer,” posted a video letting fans know that Bud Light had sent him a can of beer with his face on it and that he was partnering with the brand for an ad campaign.
In short order, country singers Travis Tritt and John Rich announced that they were boycotting the beer. In Rich’s case, he removed the once-popular product from his Nashville bar after customers stopped ordering it. And the two country stars were just the beginning.
Now, more than a week after Mulvaney announced his Bud Light sponsorship, it appears that the brand has been dealt a major blow.
“Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion,” the New York Post reported on Wednesday.
This was a big turnaround for the company, as Anheuser-Busch had enjoyed a six-month stock market rise that culminated in a value of $134 billion on March 31, according to Newsweek.
Clearly, that trend saw an abrupt reversal starting around the time Mulvaney posted his now-infamous video.
Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use. It also didn’t help that Anheuser-Busch exec Alissa Heinerscheid hinted that the brand needed to move beyond its current customer base and begin appealing to a more woke clientele.
It might be too early to pinpoint the Mulvaney partnership as the cause of Bud’s sudden decline in market value, but many think there is an obvious correlation between the two.
And the boycott is only growing. Newsmax host Carl Higbie showed the company just what he thought of its new spokesman by using a shotgun to test the mettle of a few Bud Light cans.
He was preceded by rock star Kid Rock, whose choice of firearm was a bit more powerful.
WARNING: The following video contains images and language that some viewers will find offensive.
The brand seems to know it is in a tough spot as, since the debut of the Mulvaney ad, it has gone dark on social media. Clearly, the fallout over the ad is still reverberating in the boardroom and executive offices at Anheuser-Busch.
We don’t know just how much the controversy will impact the company. But it seems we have a good idea.
Bush replies “Oh but it was sooo worth it”
Below - a 10 year Quarterly chart
Peak - $135 in 2016
Bottom - $30 in 2020
Current - $64
Dividend - 0.6%
I figured the examples provided were sufficient to get my point across. CSR would be another example.
Not everyone follows the nonsense, and most people aren’t familiar with any of these acronyms.
Mental people should not have this kind of power in companies
Sure, stock price is not revenue. The story is about an alleged huge drop in stock price though. Since the drop atm is not very unusual the story is a mischarectisation of it. The damage to the company’s brand may be very bad in the longer run, but its fake news to say the stock has reflected this in a huge way at present.
Market Cap - $111.8 billion
It has $57.8 billion in 12 month revenue.
After tax net - 13.2%
BUD also owns Corona, Stella Artois, and Becks (which I drank as a young man).
P/E Ratio - 22.4
Based on the P/E - which is high for food and beverage - I would not recommend buying it until the dust settles for the Bud Light issues.
Also, I cannot find the Bud Light total dollar sales for any recent year.
Based on past years, it looks like Bud Light sales are at least 10% of the current $58 billion corporate revenue.
My thoughts exactly....and they are up 1.5% today (along with the rest of the market)
I think if this does have an effect, we may see it in their earnings call in about 20 days.
I'll be waiting for the results! I mean, really, it may be too soon to tell. Could be a few more large venues or known folks need to cut ties. Musicians, concert venues, etc. Otherwise, the truth is this is just a hiccup overall, and it won't be too long before we're talking the next thing and have forgotten all about this thing. Think about it: we were talking about a horny ho bag cop in January, a chinese spy balloon in February, Trump's indictment in March and now gay beer in April. May is around the corner and with it, the next clown world meme of 2023. Buckle up!
HAHAHAHAHAHAHAHA. "it might be too early?" HAHAHAHAHAHAHAHAHAHAHAH
That is going to be really interesting. Stock prices don't necessarily have any relationship with reality. I wouldn't be surprised if some major funds weren't shoring up the prices for AB, to the detriment of those holding the funds. We are living in a post-reality world.
In Bev has not lost anything, stock prices go up and down and with huge companies they do lose or gain Billions depending on the market.
Now the truth will not be known until there are 2nd Q sales figures out in June to tell the tale of Bud Light, at that time the market really will react one way or another, but not until those sales figures actually show the damage to Bud Light. So right now it’s just a game of speculation .
The left always leaves a path of destruction. Maybe that was the plan of a handful of activist within the company?
Otherwise,are trannies big beer drinkers?
I'm already seeing some very early signs that make me feel and believe your statement is VERY TRUE and will become reality
Whether they meant to or not.. Bud light has now labeled itself as a "Queer Beer!"
Just wanted to get a little more info out there FRiend, which is why I included their full names.
They’re not hard to research. They’re in the open, out there and quite clear in what their mission is.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.
