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Bud Light Loses Billions in Value as Backlash from Trans Partnership Continues
Independent Journal Review ^ | April 12, 2023 at 9:57pm | By Warner Todd Huston, Western Journal

Posted on 04/13/2023 8:56:04 AM PDT by Red Badger

As the controversy surrounding Bud Light’s partnership with transgender activist Dylan Mulvaney heats up, the brand’s parent company has suffered a concurrent loss of more than $5 billion in market value.

Yes, that’s billion with a “B.”

The backlash against Anheuser-Busch began on April 1 when Mulvaney, a transgender social media “influencer,” posted a video letting fans know that Bud Light had sent him a can of beer with his face on it and that he was partnering with the brand for an ad campaign.

In short order, country singers Travis Tritt and John Rich announced that they were boycotting the beer. In Rich’s case, he removed the once-popular product from his Nashville bar after customers stopped ordering it. And the two country stars were just the beginning.

Now, more than a week after Mulvaney announced his Bud Light sponsorship, it appears that the brand has been dealt a major blow.

“Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion,” the New York Post reported on Wednesday.

This was a big turnaround for the company, as Anheuser-Busch had enjoyed a six-month stock market rise that culminated in a value of $134 billion on March 31, according to Newsweek.

Clearly, that trend saw an abrupt reversal starting around the time Mulvaney posted his now-infamous video.

Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use. It also didn’t help that Anheuser-Busch exec Alissa Heinerscheid hinted that the brand needed to move beyond its current customer base and begin appealing to a more woke clientele.

It might be too early to pinpoint the Mulvaney partnership as the cause of Bud’s sudden decline in market value, but many think there is an obvious correlation between the two.

And the boycott is only growing. Newsmax host Carl Higbie showed the company just what he thought of its new spokesman by using a shotgun to test the mettle of a few Bud Light cans.

He was preceded by rock star Kid Rock, whose choice of firearm was a bit more powerful.

WARNING: The following video contains images and language that some viewers will find offensive.

The brand seems to know it is in a tough spot as, since the debut of the Mulvaney ad, it has gone dark on social media. Clearly, the fallout over the ad is still reverberating in the boardroom and executive offices at Anheuser-Busch.

We don’t know just how much the controversy will impact the company. But it seems we have a good idea.


TOPICS: Business/Economy; Food; Health/Medicine; Military/Veterans
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1 posted on 04/13/2023 8:56:04 AM PDT by Red Badger
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To: Red Badger

I think another thing that hurt Anheuser-Busch, anger was still festering from Biden, and the left blaming conservatives for that confused woman shooting up that Christian school. The partnership with Mulvaney, made it look, like Budweiser was throwing its hat in the victim transgender ring.

I wouldn’t be surprised if behind the scenes, Budweiser isn’t offering a lot of the social media people encouraging the boycott, very large sums of money to tone it down.


2 posted on 04/13/2023 9:02:08 AM PDT by Yogafist (Voting rino is voting for the managed decline of America.)
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To: Red Badger

A billion here. A billion there. Before long you are talking about real money…


3 posted on 04/13/2023 9:02:30 AM PDT by gov_bean_ counter (Eccl 10:2 - The heart of the wise inclines to the right, but the heart of the fool to the left.)
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To: Red Badger

#FakeNews - I’ve been watching their stock. It was $66/share when this went down, which is just $1 under their 52 week high and $20+ higher than their 52 week low. Anyone thinking buttwiper is hurting over this nonsense are only kidding themselves. I expect them to double down on the ignorance soon.


4 posted on 04/13/2023 9:03:05 AM PDT by dware (Americans prefer peaceful slavery over dangerous freedom)
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To: Red Badger

This might have been the breaking point for most people. Everything is political and I (for one) have been completely fed up with it. However, this felt like a “sit down, shut up and drink your damn beer and like it bigot” moment. Pushed way over the line this time...we’ll see how how fed up people really are in about a month-—or how stupid they are!


5 posted on 04/13/2023 9:03:31 AM PDT by mikelets456
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To: Red Badger

Seriously, does 4 billion really even matter to AB? It will probably be worth it when the government makes them the official beer of the USA once any competition is removed.


6 posted on 04/13/2023 9:04:31 AM PDT by woweeitsme
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To: Red Badger
Bud Lite has been pandering to homos for years.

They should have just changed their name to “Schmitts Gay” after this parody commercial was released.

https://www.youtube.com/watch?v=hCOSejS1SSY

7 posted on 04/13/2023 9:05:20 AM PDT by fireman15 (Irritating people are the grit from which we fashion our pearl. I provide the grit. You're Welcome.)
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To: Red Badger

I make sure I don’t use any of the numerous AB Inbev products.


8 posted on 04/13/2023 9:07:54 AM PDT by MtnClimber (For photos of Colorado scenery and wildlife, click on my screen name for my FR home page.)
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To: Red Badger
How can they manage to keep an employee around that cost them so much money? If I was on the board I'd say Bitch Gotta Go!
9 posted on 04/13/2023 9:08:04 AM PDT by ImJustAnotherOkie
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To: dware

THe stock is being artificially propped up by Soros and blackrock.


10 posted on 04/13/2023 9:12:00 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: ImJustAnotherOkie

Same reason anchors of news shows that no one watches remain employed. Ideology trumps everything else.


11 posted on 04/13/2023 9:12:34 AM PDT by libh8er
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To: Red Badger

The ruling classes and bureaucrats thought this crap was a great idea. When do we start having gender transition credit markets? Carbon credits idea only with tits, penises, and hormone blockers, to keep your preferred credit rating?


12 posted on 04/13/2023 9:13:55 AM PDT by blackdog ((Z28.310) )
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To: Red Badger
Looks like a little tranny rally going on. Probably our gay government propping it up.


13 posted on 04/13/2023 9:14:10 AM PDT by Karl Spooner
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To: mikelets456

“So long as they (the Proles) continued to work and breed, their other activities were without importance. Left to themselves, like cattle turned loose upon the plains of Argentina, they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern...Heavy physical work, the care of home and children, petty quarrels with neighbors, films, football, beer and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.”
― George Orwell, 1984


14 posted on 04/13/2023 9:14:19 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: woweeitsme
does 5 billion really even matter to AB?

Tokyo Rose?...So you see GI, it no good to fight it, you can't hurt big biz, you go buy now, drink up and be happy and proud. 5 billion nothing. Lunch money for Budweiser...Go now, go buy! Be happy!

15 posted on 04/13/2023 9:15:11 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: ImJustAnotherOkie
How can they manage to keep an employee around that cost them so much money? If I was on the board I'd say Bitch Gotta Go!

They got themselves into a jam. If they fire her, then they get it from both sides, without getting back the people who are mad.
16 posted on 04/13/2023 9:15:57 AM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: ImJustAnotherOkie

I remember having to show absolute profits on my cost as an employee every quarter. These idiots would have never even been hired. Now they run the companies! Same ideology is running our institutions of government right now. They won’t give up without incredible wreckage, which is probably the goal.


17 posted on 04/13/2023 9:17:14 AM PDT by blackdog ((Z28.310) )
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To: dware

Indeed I checked the charts on BUD as well. The drop of the last few days is unremarkable in size and blends in with its typical movement. Not newsworthy apart from it being after the ridiculous trans ads.


18 posted on 04/13/2023 9:22:58 AM PDT by AndyTheBear
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To: dragnet2

There seem to be hundreds of Tokyo Roses on FR these days.

All is lost, election are stolen, can’t do anything, etc etc,
cynicism is cool here now apparently


19 posted on 04/13/2023 9:29:14 AM PDT by boxlunch (Red State, kick the fednazis OUT of red states! Will it be nullification or secession???)
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To: Karl Spooner

The rally on that monthly chart started long before the tranny ads. However the drop in last few days is not large enough to be noteworthy apart from it being after the ads. Too early to see on chart what fallout is.


20 posted on 04/13/2023 9:29:25 AM PDT by AndyTheBear
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