Always remember, when you’re out of slits, you’re out of pier!
I can remember a tv ad with James Coburn as the Schlitz endorser.
They’ll probably start brewing khat (Catha edulis) for their new population of thieving African Wisconsinites.
Back in the 80s my buddies and I discovered Shlitz dark on draft.
You’d be shocked how good it is when it’s chilled properly.
So much so, we’d have it at keg parties on a regular basis.
Schlitz, the beer that has been peddled and resurrected more times than Christopher Lee’s Dracula.
This ‘disappointment-in-a-can’ will rise again, if for no other reason than there is the state of Wisconsin.
I was a Schlitz drinker when I first started drinking, and was until 1976. Then came the Anheuser-Busch strike. In order to keep up with demand Schlitz, rushed their brewing process and turned their once fine beer into flat slop.
> A recipe change in the 1970s torpedoed the beer’s popularity… <
Old saying: If it’s not broken, don’t fix it.
But too many executives feel the need to shake things up. Gotta be an innovator, a visionary. So if it’s not broken, break it.
Schlitz has been on a downward trend for a while. Back in the 1990’s I worked as an engineer with Anheuser-Busch Corporate Engineering. One of the projects I was assigned to was the conversion of the old Schlitz brewery in Baldwinsville, NY to an Anheuser-Bush brewery.
An old Schlitz joke -
It was the last game of the season and all the other relief pitchers had been used for a double header, and Mel Famey had driven to the park with his car full of cans of Schlitz. Truth be told, he was pretty nervous before the game, because he knew he would be called on in the late innings.
When he started to pitch in the 9th, he ended up loading the bases, and then walking in the winning run for the other team.
As the players from the winning team went out to the parking lot outside the stadium after the game, congratulating themselves over beating the Brave’s ace reliever, one of them noticed Mel’s car practically buried in empty beer cans.
One of them exclaimed, “Schlitz, the beer that made Mel Famey walk us!”
“A recipe change in the 1970s torpedoed the beer’s popularity…”
I wonder what was the logic here?
I’m sitting here looking at a tin Schlitz sign with a guy operation a ham radio and his carefully coiffed wife bringing in a Schlitz on a tray. It’s called “Here’s a message from Milwaukee”.
They always showed the Yankees every week.
I don’t even like beer, but I hate to see it go.
Back in the 1980’s, my friends dad would buy two six pack of warm Schlitz. He kept them under the sink and would drink it all every day.
“Last batch of Schlitz beer to be brewed in Verona, WI” Bummer, that really is the Schlitz.
Brent Spiner uses his Bob Wheeler voice to order pumpkin pie and Schlitz at the local Denny’s. Starts at 3:34.
https://www.youtube.com/watch?v=OxBn80z13kc
Beer brands come and go. Pretty much all of my favorite beers from my beer-drinking days are gone now (though I never was a Schlitz drinker). Doesn’t really bother me, since now I might drink a couple of beers over the course of a year. Actually, come to think of it, it’s well over a year since I’ve had any beer at all, though I used to average probably near six a day. I haven’t sworn off alcohol, I can drink whenever I want to, but it’s just that I almost never want to.
I cannot repeat here what my husband used to say abut Schlitz beer, this being a family friendly site and all...