Posted on 08/25/2025 12:24:29 PM PDT by Red Badger
Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning.
The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline.
Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day.
The statement, issued on Monday, attempts to convince customers that the core of Cracker Barrel remains unchanged despite the rebrand.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
The company asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
Company officials emphasized that beloved features like the rocking chairs, peg games, and vintage decor are here to stay, and the “old timer” figure of founder Uncle Herschel will still grace menus and stores.
While Cracker Barrel claims it’s “listening to our guests and employees,” many on social media have said they view the statement as a half-hearted apology, when what they actually want is a reversal. Americans are clearly fed up with corporations scrubbing tradition in favor of trendy, progressive, and often brutalist, aesthetics.
READ THE STATEMENT IN FULL AND SEND THEM YOUR THOUGHTS HERE:
https://www.facebook.com/crackerbarrel/posts/1217523207071785?ref=embed_post
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My last 2 meals at CB were bland and barely warm. The Chicken fried steak was like 3 day old leftovers. I had enough of them long before this woke crap was exposed.
They didn’t even think about the customer but some insane idea about something or other
Is Bud Lite on the new Cracker Barrel menu?
1: Focus on food quality, clean premises, service and cost.
2: Focus on food quality, clean premises, service and cost.
3: Focus on food quality, clean premises, service and cost.
Everytime I see “stock is tanking”, I check.
It’s not doing poorly. What are they talking about?
Indeed. They take over an organization and then put it's head on a pike to parade it around unapologetically as a trophy. The Boy Scouts really hurt when they did this.
Typical woke horse hockey.
Customer: “Your food quality has really gone downhill in this homey place we used to love.”
Woke Idiot Management: “Hey, let’s paint the place white and change our signage. That’ll bring them back!”
Look at the last 3-5 years, it's tanking. They needed to do something, and not just the logo - perhaps better food, prices, service....
Aaaand! They just keep digging. 😏
I was just looking at their West Palm (nearest location) menu. WTH? Adopt Applebee’s menu and add in Bud Light’s marketing, and you are not on a good path.
There isn’t even a hot roast beef, chicken, or turkey open face sandwich.
Hire somebody from the south or Texas for CEO maybe someone from the blue collar comedy tour like Ron White, Larry the cable guy would be good too Foxworthy probably has the brains to do it. They probably knows nothing about restaurants but neither does their current CEO but I bet the the place would be fun
How about this as a letter from Cracker Barrel dear Cracker Barrel customers we have heard you loud and clear therefore we will not be remodeling the new Cracker Barrel to the new logo or the decor in the restaurant. We will continue to keep it as is we appreciate your business. Thank you, Cracker Barrel
Thanks...
I appreciate the background that made this kind of
inevitable.
“ Instead they are becoming a case study in how to destroy a longstanding and recognizable business brand overnight.”
Check CB executive trades over the last month. I’m willing to bet several shorted the stock.
How about Uncle Herschel’s breakfast? Would he have wanted the menu item named after him removed?
What a complete FAIL of a statement.
Like one of those “Oh, I’m sorry you caught me” apologies the left always offers.
Has the incompetent blonde been fired, yet?
Asking for Uncle Hershel.
It appears they’re mostly confined to SW USA
I think there will be more contrition but not a firing of the CEO. Stocks been more or less stable over the last several days, down 15% in the last month, but just bobbing around in that range
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