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Posted on 08/25/2025 11:35:57 AM PDT by Red Badger
Whelp maybe those DEI rollbacks weren’t a great idea. Target has officially announced a major leadership shake-up, confirming that CEO Brian Cornell will step down from his position and transition into the role of executive chair of the Board of Directors. His successor will be the company’s current chief operating officer, Michael Fiddelke, who will take over as chief executive by February 2026.
The decision was revealed in a company statement on Wednesday, August 20, with the Board of Directors unanimously backing Fiddelke. Before becoming COO, he served as chief financial officer and is seen by the Board as the right leader to guide Target through turbulent times and steer it back toward growth.
In his first comments about the new role, Fiddelke expressed gratitude while also recognizing the challenges ahead. “It is truly an honor to be named Target’s next chief executive officer […] I am eager to refocus our strategy and build on the assets and capabilities that have made Target a beloved destination for incredible products and a one-of-a-kind shopping experience. And to be clear, we have work to do to reach our full potential. Now’s the time to take full advantage of our strengths, embrace change with pace and purpose, and regain our momentum.”
This leadership change comes at a moment when Target is dealing with both economic pressures and public criticism. The retail giant continues to face boycotts following its decision to scale back diversity, equity, and inclusion efforts. Sales dropped significantly in the first quarter of 2025, a decline Target attributes to tariffs and wider economic struggles.
The company also faced backlash in 2024 after reducing its LGBTQ+ Pride collection, a move that fueled debate across its customer base. Addressing the wave of criticism, Fiddelke told Bloomberg, “There are no shortage of critics out there today. The way to prove those critics wrong is with action that leads to results.”
As Target prepares for this leadership transition, all eyes are on Fiddelke to see whether he can deliver the turnaround that both Wall Street and everyday shoppers are waiting for.
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Let me guess, a rebrand in the offing. Perhaps a new logo to replace the “Target”.
As Scarlett said, “Oh, Fiddelke.”
I will never spend another dollar in Target.
They put trannies and perverts in their store displays.
They seem determined to not MAGA. They’re waiting out Trump? They think he wasn’t really elected? They think people couldn’t possibly vote for him in a landslide? They think they can keep pushing products people don’t want their kids to see. People do not like explain g these things to their kids. Particularly pre-pubescent.
They seem determined to not MAGA. They’re waiting out Trump? They think he wasn’t really elected? They think people couldn’t possibly vote for him in a landslide? They think they can keep pushing products people don’t want their kids to see. People do not like explain g these things to their kids. Particularly pre-pubescent.
Target of 2025 reminds me of K-Mart of 2005
Swirling around the drain gets tighter and tighter.
Get Woke
Go Broke
MUCH harder to recover
your customer base
DON’T GO GAY, BUSINESSES!
DUH!!!
Why? I’m out of the loop on Target.
Yup—any business that wants to enter in the culture war should not be surprised if they become a casualty.
So, they are in trouble because of LGBTQ roll-backs or because of LGBTQ policies?
See post 13—it does not matter whether they are attacking or retreating.
They remain on the battlefield and are fair game for both sides.
I saw a tranny working in the Target of Stroudsburg PA. Was “passable” until I heard him speak.
Haven’t been to one in a VERY long time. No plans to either.
I go there all the time. I just don’t buy gay stuff or use the bathroom.
Full retro Americana.
They really screwed up. Pissed off the normal people with trans clothing and allowing men to use the women’s bathrooms.
Then tried to rollback all that nonsense pissing off the wackos.
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