[1Old Pro]

Let me guess, a rebrand in the offing. Perhaps a new logo to replace the “Target”.

[Bernard]

New logo - Uncle Herschel and Uncle Ben playing checkers on top of a cracker barrel, with Aunt Jemima making pancakes in the background. Using Land of Lakes butter.

Full retro Americana.

[GingisK]

Perhaps a new logo to replace the “Target”

Just add holes about the target, and the business model is exposed.