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Is Cracker Barrel's brand redesign a "war crime"? 😭
Not The Bee ^ | August 20, 2025 | Wolfgang Ramsay

Posted on 08/20/2025 12:37:50 PM PDT by Red Badger

What do you think?

They got rid of the cracker barrel and the guy sitting in the rocking chair!!

The Blaze went as far as to ask if this is an actual war crime that assaults the very essence of decency:

As Not the Bee reported in 2024, there's a new young female CEO who thinks Cracker Barrel needs a facelift.

To the question of war crimes and other high misdemeanors, the comment section provided some perspective.

A few more moderate reactions:

What do you, the people, think?


TOPICS: Business/Economy; Food; History; Society
KEYWORDS: crackerbarrel; thecrack

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To: Red Badger

Some chick wearing problem glasses is the CEO now. Women always wanna redecorate. Next she’ll wanna serve kale.


41 posted on 08/20/2025 2:12:22 PM PDT by DesertRhino (When men on the chessboard, get up and tell you where to go…)
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To: Red Badger

Their first customers are dying off.
They need a younger group.
Simple as that.


42 posted on 08/20/2025 2:13:36 PM PDT by aMorePerfectUnion (🦅 MAGADONIAN ⚔️ LIFE )
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To: packrat35
Its sucks all the character out of the place and makes it just like any other restaurant.

This seems to be a trend in the corporate world. Since it was taken over by corporate suits, Southwest Airlines is ditching all the perks that made it popular and becoming just like any other airline.

43 posted on 08/20/2025 2:21:46 PM PDT by Fiji Hill
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To: alternatives?

This Cracker Barrell rebrand smells like the Bud Lite fiasco. It will be interesting to see if loyal customers feel insulted. Me myself would go to Waffle House instead.


44 posted on 08/20/2025 2:24:53 PM PDT by DeplorablePaul
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To: Tell It Right

Women can do anything men can do, except math, chess, running, jumping, fixing stuff, running large companies, fixing things, making money, being police chiefs, hockey, surfing, driving, making decisions, being tall, taking the trash out, tipping, fishing, being funny on purpose, reading a map, listing to good bands, writing, sitting quietly and relaxing, running the country, serving on school boards, inventing useful things, or being fun to hang out with.... OR backing a car (or really, driving one forward also).


45 posted on 08/20/2025 2:26:15 PM PDT by DesertRhino (When men on the chessboard, get up and tell you where to go…)
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To: Red Badger

I would have improved that bilious amber color just a tinge. But contemporanizing a two-word brand name rooted entirely in the past—over a century ago— is pretty near impossible. What she has done already with making the new decor look like an article from “Real Simple” magazine is a complete anachronism. Another Bud Light slide into oblivion is fast approaching.


46 posted on 08/20/2025 2:26:28 PM PDT by Albion Wilde (If [mortals] are so wicked with religion, what would they be without it? —Benjamin Franklin)
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To: DeplorablePaul

I could make anything I wanted in the Waffle House menu so I rarely ate there. I retired the same time as Covid and I find eating out expensive for what you get so I rarely eat out. Fried chicken is one of the few things I go out for.


47 posted on 08/20/2025 2:46:41 PM PDT by alternatives?
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To: packrat35
Well, lesson learned: don't hire a CEO who thinks it would be embarassing to be seen in the business (retail clothing for Penney's or restaurant in the case of Cracker Barrel) and their goal it to make it trendy for their friends to go there (gay folk in the case of Penny's, probably young white urban women in the case of Cracker Barrel). You end up not winning over that exciting new customer group at the same time you lose all the boring old customers.

Bud Light is another case. Not enough trannys around to make up for all the hetero men who said 'not for me anymore'.

48 posted on 08/20/2025 2:52:30 PM PDT by pepsi_junkie ("We want no Gestapo or Secret Police. F. B. I. is tending in that direction." - Harry S Truman)
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To: pepsi_junkie

How many times have they changed the JC Penney logo? It’s now back to the original logo they used since 1971..JCPenney.


49 posted on 08/20/2025 2:54:00 PM PDT by kaktuskid
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To: Red Badger

Isn’t “cracker” racist?


50 posted on 08/20/2025 2:58:06 PM PDT by cymbeline
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To: Red Badger

New logo. oops! LOL

https://pbs.twimg.com/media/Gy0tfF9XkAABrcj?format=jpg&name=large


51 posted on 08/20/2025 3:02:16 PM PDT by dforest
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To: JBW1949

My thoughts exactly.


52 posted on 08/20/2025 3:29:25 PM PDT by No name given ( Anonymous is who you’ll know me as )
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To: JBW1949

My thoughts exactly.


53 posted on 08/20/2025 3:29:26 PM PDT by No name given ( Anonymous is who you’ll know me as )
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To: Red Badger

Who cares?


54 posted on 08/20/2025 4:58:18 PM PDT by JimRed (TERM LIMITS, NOW! Finish the damned WALL! TRUTH is the new HATE SPEECH! )
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To: KingLudd

Probably for the same reason as me.

They painted rocking chairs in the gay rainbow for pride month one year.


55 posted on 08/20/2025 5:23:54 PM PDT by Jvette (Still MAGA/)
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To: DesertRhino

In the military, they are called “Birth Control glasses.” Yeah, no one would want to do her.


56 posted on 08/20/2025 6:05:09 PM PDT by dwg2
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To: Red Badger

Cracker Barrel doesn’t need rebranding. They need to bring back tasty food. Even the breakfasts have gone way down hill.


57 posted on 08/20/2025 7:32:49 PM PDT by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite its unfashionability)
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To: simpson96

Young female CEO.
Probably has no knowledge of the company’s history and what demographic it attracts.
Probably has never eaten at a Cracker Barrel.
Couldn’t make it through one shift as a waitress there.

So, off she goes to make a giant blunder and wreck the company.


58 posted on 08/20/2025 7:41:12 PM PDT by Texas resident ( We finally have an American President again)
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To: rfp1234

More that that, the chair is made from wood.
The KKK burned wooden crosses.

Just made the connection.


59 posted on 08/20/2025 7:42:04 PM PDT by Texas resident ( We finally have an American President again)
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To: Red Badger; All

Maybe she thought it was racist to have a Cracker (White guy) on the logo and so she had him removed. Another parallel to the Land-O-Lakes butter that had the Native lady removed.

The responses about the change are hilarious on Twitter.
https://x.com/CollinRugg/status/1958248356091949349


60 posted on 08/21/2025 4:56:13 AM PDT by Tom Tetroxide (Psalm 146:3 "Do not trust in princes, in the Son of Man, who has no salvation.")
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