Posted on 02/17/2024 6:34:10 PM PST by Red Badger
Are automakers using tribal names honoring those people or appropriated their culture? Learn more about the debate and models under fire.
The Washington Redskins NFL team has officially changed its name to the Washington Commanders. So what–if anything–should Jeep do about the Cherokee? What about Winnebago, the Volkswagen Touareg, and Indian Motorcycles? You may be surprised just how many cars are named after tribes. Some of these models are coming under fire as Native Americans ask automakers to reconsider their names.
Which cars are named after tribes? The most obvious cars named after Native American tribes are Jeep’s Cherokee and Comanche. But don’t forget Chevrolet’s Apache, Pontiac’s Aztek, and the entire Winnebago brand. In addition, over a dozen more automakers use place names that were tribe names first.
What are the vehicles with names that may be borrowed from a tribe or lifted from places that in turn borrowed them from tribes? The Chevrolet Cheyenne, Dodge Dakota, Toyota Tacoma, and Volkswagen Taos. The big one here is Pontiac, which happens to be a town in Michigan–but in truth, the automaker was named after the tribe.
Pontiac certainly didn’t shy away from the native origins of its name. This automaker released the Pontiac Aztek, Pontiac Chieftan, Pontiac Star Chief, and Pontiac Super Chief. I mean, its logo is even an arrowhead.
A vehicle you might not instantly identify as having a Native American name is the Ford Thunderbird. The employee who submitted the name borrowed it from a legendary creature that tribes of the Southwest supposedly told stories about.
The most blatant name borrowing is the Indian motorcycle company. This brand also leans into its identity with models such as the “Chief,” “Scout,” and “Dark Horse.”
Automakers certainly haven’t limited their vehicle names to American tribes. The Nissan Qashqai is named after an ethnic group that lives in Iran and surrounding countries. The Volkswagen Touareg borrows its moniker from a desert-dwelling tribe from the Sahara. And the Renault Oroch’s name probably originates with a tribe in eastern Russia.
Should cars named after tribes change their names? As with sports teams, this is a divisive issue. Some might say naming a car after a tribe is a sign of respect, but others call it cultural appropriation. Whatever your stance, it is clear that the pressure on corporations to change this practice is mounting.
In early 2021, Chuck Hoskin, Jr., the Cherokee Nation’s principal chief, called on Jeep to change its SUV’s name. He later explained his request to Car and Driver:
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car…The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness.”
Stellantis said it was open to changing the name and had even opened talks with the Cherokee Nation. But several months later, the automaker announced that it would not be changing the Jeep Cherokee’s name.
What do you think? Do you consider cars named after tribes an offensive form of cultural appropriation? Or do you think Jeep builds uniquely American cars and honors some of America’s earliest citizens with the name? Let us know in the comments section below.
Next, read about the Renault Oroch pickup, named after a nearly forgotten tribe, or learn all about the Cherokee Nation’s call to change the Jeep’s name in the video below:
VIDEO AT LINK........................
Kia Kennedy?
Forget the Indians. Take their names off everything and consign them to history.
I think James Watt was the prototypical Scottish engineer.
Alexander Graham Bellski was a telephone Pole.
I like Tribal names.
But mostly, I just want to know that the injun runs good.
Ding ding ding! Allowing the Leftists to appropriate words and high-jack definitions have granted them great power that proper education would have countered. But who's allowed to dominate education?
Other than the fact that both of the Volvo’s I owned were constantly in the shop, I would buy a Viking Invader in a heartbeat.
This is white leftists pretending to be offended.
Next up, Ford announces a new Minature EV called the “Pudding Pop”.
Don’t you know that the Indians had little Turquoise and Silver carvings of their Chief strapped to the foreheads of their ponies.
And car manufacturers appropriated that.
Then they put 4 wheels on the cars, copying the 4 legs of the pony.
And they did not use emission controls, as the Indians also did not.
No, they pretty much let their horses "emit" where ever they liked.
Tribal politicians are politicians, therefore "our sovereign government" comes first.
But seriously, is anybody actually going to do any of that?
People would just as soon forget about the Cherokee entirely, so maybe team names and car names aren't that bad.
Whatever... Bolshevism is everywhere.
THE ONLY NEW CAR I ever owned was a 1965 Pontiac wagon.
Got it in Feb 1965-—sold it 30 years later with OVER 444,000 miles on it & same engine.
Wish I hadn’t sold it.
Oh man...a classic.
My first car was a car I bought because I could afford it - $250 - when I started college in 1968; a 1956 Pontiac Star Chief. Yes, it was not your typical college kids car, but I could afford it and it served me well, even when I could not serve it well.
Do you know what PONTIAC mean
Also known as Illusion Man.
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