Posted on 06/22/2023 6:18:40 AM PDT by Red Badger
Chief diversity officer and senior vice president of Disney, Latondra Newton, has quit her role after more than six years following a devastating box office bombs from recent ‘woke’ films.
In an internal memo from Disney chief human resources officer Sonia Coleman announcing Newton’s departure on Tuesday:
Newton “decided to leave The Walt Disney Company to pursue other endeavors.”
Newton plans to join the corporate board of another company while focusing on the creative company she owns, according to Deadline.
Since 2017, Newton led Disney’s diversity and inclusion initiatives to produce entertainment “that reflects a global audience and sustains a welcoming and inclusive workplace for everyone,” according to her profile.
During Newton’s time at Disney, including the co-signing of Bob Iger and Bob Chapek in the May 2020 memo to Disney staff in the wake of the George Floyd killing, titled “Resolve in the Time of Unrest.” I
In the memo, she pledged “to use our compassion, our creative ideas, and our collective sense of humanity to ensure we are fostering a culture that acknowledges our people’s feelings and their pain. We also realize that now more than ever is the time for us all to further strengthen our commitment to diversity and inclusion everywhere.”
Before her stint at Disney, Newton was Group Vice President, Social Innovation, and Chief Diversity Officer. Toyota Motor North America, Inc. and Chief Program Officer, Toyota Mobility Foundation, Toyota Motor Corporation.
Newton’s departure from the company follows major woke box office bombs, including “The Little Mermaid,” which featured Black American singer Halle Bailey as Princess Ariel.
The movie must gross over $560 million to cover its production costs.
This was followed by the release of the Disney Pixar movie Elemental which features a non-binary character using they/them pronouns, which also flopped.
The production featured characters ‘tackling’ racism and xenophobia and ranked as one of the lowest box office debuts in Pixar movie history.
Disney spent $200 million making it and opened with a $29.5 million recoup.
In April, The Daily Fetched reported that two animated Disney movies that embraced woke LGBTQ ideology became the biggest box office flops of 2022, losing the company a quarter of a billion dollars.
“Strange World,” which featured Disney’s first out gay teen hero, lost Disney almost $200 million, receiving the lowest audience score in Dsiney’s history of animated films with a “B” rating.
The film had a $317.4 million budget but earned a measly $73.6 million at the box office, according to Deadline.
Meanwhile, the Disney film “Lightyear,” which featured a gay kissing scene, became another major flop losing the company $106 million at the box office, earning the lowest CinemaScore of any “Toy Story” movie.
“Its been my experience that “diversity officers” in corporations don’t do much, except bloat corporate bureaucracies and issue reports full of woke slogans that no one reads.....”
IME.. partially correct.
Their role is to get rid of experienced productive workers. That tend to be the wrong color or worldview.
And replace these productive workers with underskilled, under productive workers that tend to look and have the same worldview as the DEI managers.
How can they not see that Americans are fed up with queers? It was enough to agree to let them be, but then that wasn’t enough (imagine that!) and then they demanded to get married, demanded special made-up pronouns, and now demand access to your children through a compliant network of woke school teachers and librarians. I wouldn’t be even a little surprised to see this go full circle. In fact, that might be a good thing.
The backlash will not abate any time soon.
They, the Left, as usual, overplayed their hand.............
Latondra Newton, meet Alissa Heinerscheid. When will we see stories about the disastrous failures of left wing women in corporate America? Maybe its time to patch up the glass ceiling and insist on competence rather than identity.
We have a mental picture of corporate boards and top executives as wise and competent people.
Most are.
But they are made of human clay, with the same weaknesses as regular folks.
We do?...............
The film had a $317.4 million budget but earned a measly $73.6 million at the box office, according to Deadline.
If the budget was over $300M, it lost closer to $500M, when you take advertising into account.
Chief diversity officer = fill it with color and forget the script ,LOL
Disney just needs to be shut down. Period.
“Disney just needs to be shut down. Period.”
________________________________
THIS!
They should really not listen to these diversity hires.
I’ll be glad when this month is over with!
Movie stations are overloading TVs with too many queer inspired movies, tranny movies, pevert movies...
Movies about dancing kids with tranny neighbors, movies about the Meat packing industry and it’s effect on trannies(say what?)
Movies about homos that used to be shown after midnight are now shown in prime time.
Queers in movies, Actors and artists who were gay.
My TV is getting quite a rest this month from not playing all this trash.
“Disney Chief Diversity Officer Quits after Devastating Series of ‘Woke’ Film Flops”
QUITS?? She should have been FIRED, but remember leftists fail upwards.
It’s not just the gender fluid wokeness. The people in charge to the writing, screenplays, etc... the basic movie making, are incompetent. They don’t know the basic principles of movie making. They are all hired based on who they know not because of any demonstrated competence. Even if the movies weren’t woke they would still bomb.
This was the bitch that was famous for killing Splash Mountain. Coporate America like government makes up these jobs to employ many Latrondas or Shaniquas. Better in their minds then letting them smoke 3 packs of Kools a day and pumping out other little monkeys.
Shareholders need to sue Disney for destroying its brand.
I just want to be entertained. It’s what Walt’s company did well
It was a good entertaining movie
Looks like the Three Evils lost a boatload of money for their investors. Disney share value is down 50% in the last two years and the Disney brand is damaged.
Sooner or later the chickens will come home to roost for VG, SS and BR.
FYI, Fidelity's “Woke” voice message is so sickening it is nauseating.
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