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The cowboys ride away! George Strait concert goers IGNORE Bud Light tent as Dylan Mulvaney debacle rumbles on - and parent company Anheuser-Busch sees $19b wiped off its market value
Daily Mail UK ^ | May 30, 2023 | Emma James

Posted on 05/30/2023 12:58:39 PM PDT by Morgana

Bud Light has been hit with another blow after fans at a George Strait concert were caught on camera deliberately avoiding the beer – and plumping for other options.

The brand, owned by Anheuser-Busch, teamed up with transgender influencer Dylan Mulvaney for an advert during March Madness.

But the decision backfired, causing the Belgian brewing giant to tank $19billion from its market value since the advertisement on April 1.

Footage posted on Twitter showed dozens of cans of Bud Light and other Anheuser-Busch products remaining on the shelves in Columbus, Ohio, while fans of the ‘King of Country’ bought other beverages.

Both Budweiser and Michelob Ultra were also left on the shelves of the fridges, though it was unclear if the boycott of all Anheuser-Busch products was intentional or not.

One man grabbed a blue can, but it was unclear if it was Bud Light or not, while others continued to drink Ultra’s – with one person saying: ‘But they’re drinking Michelob ultra? They’re still giving money to Anheuser-Busch, but they think they’re doing something to the makers of Bud Light?’

Many were quick to praise the supposed ban on the light beer, saying: We've been to a AAA baseball game and an MLB game this season. The grab and go stands full of Anheuser-Busch products didn't get touched.

‘The ballparks have mostly Bud products available and beer sales are way down.’

It comes after Anheuser-Busch lost nearly $19 billion since the partnership with Mulvaney, 26, as nationwide boycotts of the beer began, and sales tanked.

Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.

But their competitors have added $3.2billion in market value to their brands in the same time.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Music/Entertainment
KEYWORDS:
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To: JonPreston

Its on purpose. Wouldn’t know the reason why.


21 posted on 05/30/2023 1:44:47 PM PDT by hattend (F U Pedo Joe.)
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To: JonPreston
Because it is no longer about making money. It is about getting promoted to the next level. And it does not matter if you make money for the branch, it is about ticking the right boxes.

It is also why Big Business (Or Big Anything) is a very bad idea.

22 posted on 05/30/2023 1:55:37 PM PDT by Harmless Teddy Bear (Follow the money. Even if it leads you to someplace horrible it will still lead you to the truth.)
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To: Morgana

Six months ago AB/In Bev was at $45.16.

Today it’s over $54, though it has seen a reduction from its March high of $66.73.

Most investors would be thrilled with even the $54 in six months.

But it looks like it will continue to fall gradually as fat holders are reluctant to sell.


23 posted on 05/30/2023 1:59:29 PM PDT by Mariner (War Criminal #18)
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To: JonPreston
Someone help me; how does a company lose this kind of money and never address the reason?

I'm guessing the PR firm they hired looks more like a San Francisco gay bathhouse then 'like America' and those folks are telling them this will 'blow over'... It's not.

24 posted on 05/30/2023 2:02:19 PM PDT by GOPJ (American companies: YOUR Ad Agency needs to look like America NOT like a San Francisco Gay bathhouse)
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To: Morgana

“with one person saying: ‘But they’re drinking Michelob ultra? They’re still giving money to Anheuser-Busch, but they think they’re doing something to the makers of Bud Light?’

yeah yeah... they keep saying this. But make no mistake. They HATE seeing one of their flagship brands get destroyed.


25 posted on 05/30/2023 2:04:21 PM PDT by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up..)
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To: SamAdams76

“many people “boycotting” Bud Light are unwittingly selecting another A-B beer as an alternative, so that might explain why A-B is not that worried.”

They like to say that and breezily pretend they don’t care. But yeah, they are worried at seeing a flagship brand destroyed, and know the slightest mistake can cause it to spread.


26 posted on 05/30/2023 2:06:55 PM PDT by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up..)
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To: Morgana

Check plus for Daily Mail for having someone on their staff savvy enough to put a GS song reference in the story title.


27 posted on 05/30/2023 2:17:54 PM PDT by Burma Jones
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To: JonPreston
"Isn’t there a stampede of shareholder money out of there?"
I'm afraid most of the shareholders' money was invested in the company by large investment firms like perhaps, Vanguard?
28 posted on 05/30/2023 3:18:41 PM PDT by Hiddigeigei ("Talk sense to a fool and he calls you foolish," said Dionysus - Euripides)
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To: Fai Mao

The number one job of the board, and the c-suite is to protect shareholder value. They failed!


29 posted on 05/30/2023 3:20:24 PM PDT by voicereason (When a bartender can join Congress and become a millionaire...there’s a problem.)
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To: JonPreston

“Someone help me; how does a company lose this kind of money and never address the reason?”

I suspect it’s because they answer to the EU, and that means they risk jail time if they annoy the Groomers (Ukraine War supporters) there.


30 posted on 05/30/2023 5:22:52 PM PDT by BobL
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To: Morgana

I have nothing against anyone who is different from me in their sexual preference as I know and have worked with many who are very decent people.

Unfortunately the issues involved regarding rational discussions on human sexuality have been hijacked by the Left and sexual extremists, thus posing a serious threat to our children.

No place is safe for them from sexual predators, weird teachers, and grifter con-artists, be it like BLM on the race issue, the United Federation of Teachers led by MARXIST Randi Weingarten on who really runs the schools and what is taught or not taught there, or some of these fake groups who get money to “protect” gay rights, etc.

If Anheiser-Busch wants to hire this Mulvany guy posing as a girl, let them but let’s call their beer(s) what they really are, “queer beers”. This is called “Truth in Advertising” so let the boycotts flourish.

This is also called “pissed off consumers on the warpath” so let these “woke” PC businesses pay the price for their stupidity and greed.

I don’t drink beer so I don’t have a dog in this game but I don’t like businesses insulting me with stupid wokeness and PC leftism. My wallet has legs and walks away from this kind of crap. It will find another company with the same product and no PC agenda.


31 posted on 05/30/2023 5:43:30 PM PDT by MadMax, the Grinning Reaper (Figures )
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To: MadMax, the Grinning Reaper

The Left has hijacked every movement, going back to the Civil Rights Movement.


32 posted on 05/30/2023 5:44:17 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Morgana; Chode; SkyDancer; Salamander; Carriage Hill; Lockbox; MtnClimber; nascarnation; ...
though it was unclear if the boycott of all Anheuser-Busch products was intentional or not.

Does a Bear 🐻 crap 💩 in the outdoors ?

IMG-5493

The Beer/Ownership connection chart.


33 posted on 05/30/2023 8:40:33 PM PDT by mabarker1 ( (Congress- the opposite of PROGRESS!!! A fraud, a hypocrite, a liar. I'm a member of Congress!!!)
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To: mabarker1

BTTT!!!


34 posted on 05/30/2023 8:49:58 PM PDT by musicman (The future is just a collection of successive nows.)
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