Posted on 05/30/2023 12:58:39 PM PDT by Morgana
Bud Light has been hit with another blow after fans at a George Strait concert were caught on camera deliberately avoiding the beer – and plumping for other options.
The brand, owned by Anheuser-Busch, teamed up with transgender influencer Dylan Mulvaney for an advert during March Madness.
But the decision backfired, causing the Belgian brewing giant to tank $19billion from its market value since the advertisement on April 1.
Footage posted on Twitter showed dozens of cans of Bud Light and other Anheuser-Busch products remaining on the shelves in Columbus, Ohio, while fans of the ‘King of Country’ bought other beverages.
Both Budweiser and Michelob Ultra were also left on the shelves of the fridges, though it was unclear if the boycott of all Anheuser-Busch products was intentional or not.
One man grabbed a blue can, but it was unclear if it was Bud Light or not, while others continued to drink Ultra’s – with one person saying: ‘But they’re drinking Michelob ultra? They’re still giving money to Anheuser-Busch, but they think they’re doing something to the makers of Bud Light?’
Many were quick to praise the supposed ban on the light beer, saying: We've been to a AAA baseball game and an MLB game this season. The grab and go stands full of Anheuser-Busch products didn't get touched.
‘The ballparks have mostly Bud products available and beer sales are way down.’
It comes after Anheuser-Busch lost nearly $19 billion since the partnership with Mulvaney, 26, as nationwide boycotts of the beer began, and sales tanked.
Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.
But their competitors have added $3.2billion in market value to their brands in the same time.
(Excerpt) Read more at dailymail.co.uk ...
Its on purpose. Wouldn’t know the reason why.
It is also why Big Business (Or Big Anything) is a very bad idea.
Six months ago AB/In Bev was at $45.16.
Today it’s over $54, though it has seen a reduction from its March high of $66.73.
Most investors would be thrilled with even the $54 in six months.
But it looks like it will continue to fall gradually as fat holders are reluctant to sell.
I'm guessing the PR firm they hired looks more like a San Francisco gay bathhouse then 'like America' and those folks are telling them this will 'blow over'... It's not.
“with one person saying: ‘But they’re drinking Michelob ultra? They’re still giving money to Anheuser-Busch, but they think they’re doing something to the makers of Bud Light?’
yeah yeah... they keep saying this. But make no mistake. They HATE seeing one of their flagship brands get destroyed.
“many people “boycotting” Bud Light are unwittingly selecting another A-B beer as an alternative, so that might explain why A-B is not that worried.”
They like to say that and breezily pretend they don’t care. But yeah, they are worried at seeing a flagship brand destroyed, and know the slightest mistake can cause it to spread.
Check plus for Daily Mail for having someone on their staff savvy enough to put a GS song reference in the story title.
The number one job of the board, and the c-suite is to protect shareholder value. They failed!
“Someone help me; how does a company lose this kind of money and never address the reason?”
I suspect it’s because they answer to the EU, and that means they risk jail time if they annoy the Groomers (Ukraine War supporters) there.
I have nothing against anyone who is different from me in their sexual preference as I know and have worked with many who are very decent people.
Unfortunately the issues involved regarding rational discussions on human sexuality have been hijacked by the Left and sexual extremists, thus posing a serious threat to our children.
No place is safe for them from sexual predators, weird teachers, and grifter con-artists, be it like BLM on the race issue, the United Federation of Teachers led by MARXIST Randi Weingarten on who really runs the schools and what is taught or not taught there, or some of these fake groups who get money to “protect” gay rights, etc.
If Anheiser-Busch wants to hire this Mulvany guy posing as a girl, let them but let’s call their beer(s) what they really are, “queer beers”. This is called “Truth in Advertising” so let the boycotts flourish.
This is also called “pissed off consumers on the warpath” so let these “woke” PC businesses pay the price for their stupidity and greed.
I don’t drink beer so I don’t have a dog in this game but I don’t like businesses insulting me with stupid wokeness and PC leftism. My wallet has legs and walks away from this kind of crap. It will find another company with the same product and no PC agenda.
The Left has hijacked every movement, going back to the Civil Rights Movement.
Does a Bear 🐻 crap 💩 in the outdoors ?
The Beer/Ownership connection chart.
BTTT!!!
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