Posted on 05/22/2023 12:35:48 PM PDT by Red Badger
I don’t think I’ve ever seen a boycott have such a sustained, multi-layered effect on a company as the boycott against Bud Light. Now there’s more evidence that it’s gotten worse.
As we’ve reported, they’ve been boycotted by a significant segment of their former customers and some famous entertainers, causing their sales to plunge by 26 percent. The boycott has even hit other brands sold by Anheuser-Busch once former patrons became aware of the brands owned by the beverage giant. Moreover, Anheuser-Busch InBev had their stock downgraded by analysts at HSBC because of the controversy, saying the brand was “in crisis.”
It’s dropped in all areas across the country.
In response, the company just seems to keep stepping in it, again and again. They’ve blamed an outside ad agency despite forgetting their own spokesperson’s endorsement of transgender influencer Dylan Mulvaney’s celebration of his “365 days as a girl.” And they’ve refused to address the elephant in the room and solicit the opinion of their customers.
But nothing they do — without addressing that elephant in the room honestly — seems to have any effect on stemming the problem. I was at an event in Texas on Sunday that had a big Bud Light booth as part of the event. There was one guy at the booth with many seats, on a hot muggy Texas day. Can we say trouble? That was it, in a nutshell.
How bad is it? Now Anheuser-Busch is even buying back cases of unsold Bud Light.
Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.
They’re also trying to pitch a new campaign with a veterans group, and going back to focusing their advertising on football and country music to try to reclaim their customers.
They also appear to be essentially giving away their beer for free, if they’re selling it for $19.98, and giving a $20 coupon.
They’re doing that probably to raise their sales numbers. But when you’re giving away the beer, you’re not taking in any money. Also notice, even with the coupon, a ton of it is still sitting there in the aisle. The American people may not even want the free beer if they have to redeem a coupon for it. That isn’t good for Bud Light.
However, if Anheuser-Busch continues to not formally address that elephant in the room, I don’t think they will stem the tide and stop the bleeding. I don’t get why they keep their head in the sand on this. Are they that afraid of the left? It would seem so. It isn’t the left who has bought their beer. Yet they still seem to fear it more than they fear the loss of their customers. It doesn’t make a lot of sense from a business point of view. Until they truly address the elephant, they’re just not going to solve the problem.
Where is Madame Horseface, the one who dissed all things
Fratt Boy related? Is she still on hiatus, sipping another unnamed beer by the swimming pool?
Pacifico is my go-to lighter beer. But I’m far less of a beer drinker now than I was in the Glory Days.
My son works at a glass plant. Anheuser Busch is and has been their biggest customer for as long as I can remember [my husband worked there before retiring]. When my son was at our house the other day, I asked if this Bud Lite boycott was having an effect at work? He told me they have 2 machines shut down [those 2 machines make strictly A-H bottles] and then he started rattling off a bunch of other glass plant names who also have at least 2 of their machines shut down due to this boycott. So yes, I think things are a lot worse than the company is letting on.
My thoughts Also...
A two inch red bullseye 🎯
At a hundred yards to
Sight in my new toy!!
My favorite Mexican beer is Superior period but it is pretty hard to find in the US. Pretty common in Mexico, at least as of 15 years ago. Similar to Pacifico, tastier, IMO
I agree. I’ve been to Mexico 5-6 times, mostly all in Baja in the Los Cabos area. Superior is a worthy entry.
They should switch to the much needed baby formula.
It is an apparent fact that Bud Lite sales have fallen on average 20-22%
What means is that sales still exist at the 80% level.
Corona and Modelo are distributed by a different company in the US…long term agreement before AB bought the Modelo brewery.
On an episode of the old Avengers show I saw the other day Steed was holding a small launcher in one hand and a shotgun in the other and shooting skeet alone. He was somehow working the launcher with one hand The launcher was exactly 12 oz can size and damn if he or Emma, who had joined him, didn’t somehow get a can of beer in in there and blow it away. “I just shot my lunch”
I laughed thinking of Budweiser and how those launchers would sell today if they are a real thing. The episode was circa 1966, England.
It might can be saved if Enbev split off AB and sold it to someone like Toby Keith. Enbev takes the blame, Toby saves the name.
It bears repeating: in a boycott the customers return once the issue is resolved. In a brand change they don’t.
The brand is gone. All they can do is develop a new one - and hope.
“...but I enjoyed Stella ...”
I bought it once. When I realized there wasn’t even 12 oz in the bottle, I gave the rest away. I liked the beer, but not being fleeced.
When I pointed out the less than 12 oz volume to a low information asshat commie, he went nuts.
“Toby saves the name.”
Well, Toby has some experience of his own with boycotts from Americans who disapproved of his “No Guns” policy in his restaurants. He’s just another rich effing commie.
We gotta get those numbers up.
25 percent loss of sales isn’t gonna cut it.
And stop buying all their other brands.
Ortho find cheaper supplier.
BUD is down about 12%... InBev NV is down about 7%.
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