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Bud Light and Budweiser to get a temporary redesign of their aluminum bottles - showing camouflage print to support scholarships for children of fallen American service members
Daily Mail UK ^ | May 17, 2023 | Keith Griffith

Posted on 05/17/2023 2:02:21 PM PDT by Morgana

Anheuser-Busch is reportedly planning a temporary packaging redesign for some Budweiser and Bud Light products, as the brands continue to suffer lagging sales in the wake of the company's controversial partnership with Dylan Mulvaney.

A temporary redesign for aluminum bottles of Bud and Bud Light will feature a camouflage print in tribute to the 'Folds of Honor' charity, which provides scholarships to the children of fallen and disabled service members and first responders, a source told the New York Post.

The plan was reportedly unveiled during a meeting last week at Anheuser-Busch's US headquarters in St. Louis, where executives briefed distributors on plans for responding to the backlash against Bud Light.

A distributor who spoke with the Post said the camo print would likely only be applied to aluminum bottles of the two beers but said it was possible that the temporary redesign would be applied to other packaging formats.

A spokesperson for Anheuser-Bush did not immediately respond to a request for comment from DailyMail.com on Tuesday evening.

The reported redesign comes as the brewing giant continues to suffer a sales slump for its flagship Bud Light brand.

Long the bestselling beer in the US, Bud Light saw a 23.6 percent decline in sales compared to one year ago for the week that ended on May 6, according to data from Bump Williams Consulting.

That was roughly in line with the 23.3 percent year-over-year decline seen the prior week, marking a troubling trend for the brewery, if it persists.

The conservative backlash against Bud Light began on April 1, when transgender influencer Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Military/Veterans
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This is truly sick!

Now they go after our fallen soldiers.

Assholes. Mother ******* Assholes.

1 posted on 05/17/2023 2:02:21 PM PDT by Morgana
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To: Morgana

This has really put BL into the sewer of public opinion. They will see right through it.


2 posted on 05/17/2023 2:06:04 PM PDT by SkyDancer (Hold on tight to your dream)
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To: Morgana

Too late for Anheuser-Busch, this is a sign they are feeling the aftermath of going woke. They know their empire is crumbling and trying to stuff tampons in the holes that they shot in their own boat.


3 posted on 05/17/2023 2:06:22 PM PDT by GunHoardingCapitalist (The cake is a lie!)
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Grotesque pandering.

GTH, Imbev


4 posted on 05/17/2023 2:07:22 PM PDT by Gene Eric (Don't be a statist!)
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To: Morgana

OH... that changes everything!

They don’t get it. A pivot back to normal America stuff won’t fix it. Everyone involved has to be fired, Mulvaney has to be fired and they have to publicly come out against Mulvaney and tranny things. And no sponsoring “pride” month.

You catch your spouse hanging out with your worst enemy. They are humiliatingly trashing you until they see you. Will dinner at your favorite restaurant fix it?


5 posted on 05/17/2023 2:07:32 PM PDT by DesertRhino (Dogs are called man's best friend. Moslems hate dogs. Add it up..)
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To: Morgana

And the articles always defend the communists and the feminazis with pathetic self righteous drivel.


6 posted on 05/17/2023 2:07:48 PM PDT by Luke21
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To: Morgana

Himself.


7 posted on 05/17/2023 2:08:03 PM PDT by P-Marlowe (I got the <ΙΧΘΥΣ>< variant. Catch it. John 3:16)
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To: Morgana

So, now they are marketing to their base market of real men and off the tranny kick. Too late. Coors wins your market


8 posted on 05/17/2023 2:08:22 PM PDT by chuckee ( )
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To: SkyDancer; All

“This has really put BL into the sewer of public opinion. “

They chose to support Mulvaney before the children of fallen soldiers. Yes they are in the sewer.


9 posted on 05/17/2023 2:10:37 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

Too little, too late. I have bought my last AB product.


10 posted on 05/17/2023 2:13:01 PM PDT by Rodentking (There is no God but Yahweh and Moses is his prophet - http://www.airpower.blogspot.com/)
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To: Morgana

How do you drink them if you can’t find them?


11 posted on 05/17/2023 2:13:44 PM PDT by philetus (Keep doing what you always do and you'll eventually get what you deserve)
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To: Morgana

Why would budweiser camouflage their cans? As it is they’re already invisible to consumers.

CC


12 posted on 05/17/2023 2:14:33 PM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV.)
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To: Morgana

Rude and insulting. What’s next? The Biden Administration mandating the purchase of Anhauser Bush products?


13 posted on 05/17/2023 2:15:11 PM PDT by blackdog ((Z28.310) We're all Women now.)
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To: Morgana

They really think you are that stupid, that if you seen “fallen soldiers” and some patriotic sloganeering, you’ll forget all about their tranny love fest and give them your money again (if you ever did in the first place). That’s how low their opinion is of people on the right.


14 posted on 05/17/2023 2:15:57 PM PDT by Boogieman
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To: Morgana

They’re trying to profit from the deaths of American servicemen?

Despicable.


15 posted on 05/17/2023 2:16:39 PM PDT by Prolixus (In all seriousness:)
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To: Morgana

Will it be side by side with the rainbow cans for pride month?


16 posted on 05/17/2023 2:16:57 PM PDT by Craftmore
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To: Morgana

Virtue signaling. They don’t give a damn about vets one way or another and they certainly don’t care about children unless they can aid in grooming them. Big business is filled with woke scumbags.


17 posted on 05/17/2023 2:17:24 PM PDT by ConservativeInPA ("How did you go bankrupt?" Bill asked. "Two ways," Mike said. "Gradually and then suddenly." )
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To: chuckee

Yuengling Lager. They are another Newsmax, gaining vast amounts of territory as bystanders in the Woke Wars.


18 posted on 05/17/2023 2:17:53 PM PDT by blackdog ((Z28.310) We're all Women now.)
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To: Morgana

Influential Internet personalities need encourage people to go to the charity’s web site and donate the price of the beer directly. Why give Budweiser part of that donation?


19 posted on 05/17/2023 2:18:53 PM PDT by Yogafist (Voting rino is voting for the managed decline of America.)
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To: Prolixus

I’ve heard of still digging, but these idiots bought backhoes and blasting explosives. My money on the camo cans on dead veterans idea was from Republican consultants hired to help fix the mess......


20 posted on 05/17/2023 2:20:46 PM PDT by blackdog ((Z28.310) We're all Women now.)
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