Posted on 05/17/2023 2:02:21 PM PDT by Morgana
Anheuser-Busch is reportedly planning a temporary packaging redesign for some Budweiser and Bud Light products, as the brands continue to suffer lagging sales in the wake of the company's controversial partnership with Dylan Mulvaney.
A temporary redesign for aluminum bottles of Bud and Bud Light will feature a camouflage print in tribute to the 'Folds of Honor' charity, which provides scholarships to the children of fallen and disabled service members and first responders, a source told the New York Post.
The plan was reportedly unveiled during a meeting last week at Anheuser-Busch's US headquarters in St. Louis, where executives briefed distributors on plans for responding to the backlash against Bud Light.
A distributor who spoke with the Post said the camo print would likely only be applied to aluminum bottles of the two beers but said it was possible that the temporary redesign would be applied to other packaging formats.
A spokesperson for Anheuser-Bush did not immediately respond to a request for comment from DailyMail.com on Tuesday evening.
The reported redesign comes as the brewing giant continues to suffer a sales slump for its flagship Bud Light brand.
Long the bestselling beer in the US, Bud Light saw a 23.6 percent decline in sales compared to one year ago for the week that ended on May 6, according to data from Bump Williams Consulting.
That was roughly in line with the 23.3 percent year-over-year decline seen the prior week, marking a troubling trend for the brewery, if it persists.
The conservative backlash against Bud Light began on April 1, when transgender influencer Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page.
(Excerpt) Read more at dailymail.co.uk ...
Now they go after our fallen soldiers.
Assholes. Mother ******* Assholes.
This has really put BL into the sewer of public opinion. They will see right through it.
Too late for Anheuser-Busch, this is a sign they are feeling the aftermath of going woke. They know their empire is crumbling and trying to stuff tampons in the holes that they shot in their own boat.
Grotesque pandering.
GTH, Imbev
OH... that changes everything!
They don’t get it. A pivot back to normal America stuff won’t fix it. Everyone involved has to be fired, Mulvaney has to be fired and they have to publicly come out against Mulvaney and tranny things. And no sponsoring “pride” month.
You catch your spouse hanging out with your worst enemy. They are humiliatingly trashing you until they see you. Will dinner at your favorite restaurant fix it?
And the articles always defend the communists and the feminazis with pathetic self righteous drivel.
Himself.
So, now they are marketing to their base market of real men and off the tranny kick. Too late. Coors wins your market
“This has really put BL into the sewer of public opinion. “
They chose to support Mulvaney before the children of fallen soldiers. Yes they are in the sewer.
Too little, too late. I have bought my last AB product.
How do you drink them if you can’t find them?
Why would budweiser camouflage their cans? As it is they’re already invisible to consumers.
CC
Rude and insulting. What’s next? The Biden Administration mandating the purchase of Anhauser Bush products?
They really think you are that stupid, that if you seen “fallen soldiers” and some patriotic sloganeering, you’ll forget all about their tranny love fest and give them your money again (if you ever did in the first place). That’s how low their opinion is of people on the right.
They’re trying to profit from the deaths of American servicemen?
Despicable.
Will it be side by side with the rainbow cans for pride month?
Virtue signaling. They don’t give a damn about vets one way or another and they certainly don’t care about children unless they can aid in grooming them. Big business is filled with woke scumbags.
Yuengling Lager. They are another Newsmax, gaining vast amounts of territory as bystanders in the Woke Wars.
Influential Internet personalities need encourage people to go to the charity’s web site and donate the price of the beer directly. Why give Budweiser part of that donation?
I’ve heard of still digging, but these idiots bought backhoes and blasting explosives. My money on the camo cans on dead veterans idea was from Republican consultants hired to help fix the mess......
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