Posted on 05/10/2023 5:43:27 AM PDT by Red Badger
Bud Light’s sales slump has seemingly started to impact other beverages under the Anheuser-Busch brand, according to reports.
Sales of Bud Light have fallen 23.4% compared to this time a year ago, according to The New York Post. The brand experienced a 21.4% drop in sales the week before, according to Bump Williams Data. Bud Light in-store sales have also reportedly dropped by over 26% in the week that ended April 22.
The backlash against Anheuser-Busch seems to be affecting beers outside of Bud Light.
Michelob Ultra, another successful beer brand under Anheuser-Busch, has seen their sales numbers erode in recent weeks, falling by 4.4%, according to Bump Williams Data.
Bump Williams claims that the company’s less prominent beer brands are also enduring sales slumps. Natural Light and Busch Light have both seen their sales numbers drop amid the Dylan Mulvaney backlash. Natural Light sales have declined 5.2% and Busch Light sales have declined 1.8%, according to Bump Williams.
Bud Light and Budweiser are the only beers in the U.S. top 10 that have dropped in sales, according to the New York Post.
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams told New York Post, “There has to be a sense of urgency for InBev to correct these trends.”
Budweiser rivals have seen their sales numbers pickup amid the ongoing backlash after partnering with the transgender influencer Dylan Mulvaney. Miller Lite and Coors Light have picked up in sales, according to Beer Business Daily.
Our grandson who just got home from college for the summer, U OF ALABAMA, stopped by this morning and we just had the Budweiser conversation. No one is drinking BUD and won’t be caught dead holding a Bud, or Mic can of beer for fear of being called “OUT”.
I have copied and pasted this list in the notes section on my phone, for when I go do the shopping. So far, my husband has been enjoying trying new beers. Not that he drank BL before, but he did have Kona, Corona, Stella, and Shock Top in his rotation.
There are a lot of smaller companies whose beer he enjoys now.
I’m growing used to reading labels now. My smart phone has become a very handy device to look up who owns a company and if they have a DEI statement on their websites.
I’m tired of having the woke policies shoved down my throat, and often times companies are sly about it. BL’s big mistake was gifting its beer to a loud mouth drama queen who mocks real women. I can’t tolerate that cr@p anymore. I’ve so had it.
My dollars, my choice.
We live on the Gulf Coast, right under Alabama.
Memorial Day weekend is a major holiday and the unofficial start of Summer tourist season.
Bud Light usually has big displays on the beaches and in all the surrounding convenience stores and grocery stores.
It will be interesting to see what happens this year............................
I used to drink Michelob when I was a teenager. But other than that I don’t generally buy AB products. Glad to see they’re declining.
Keep tasting. My husband has found several that he likes. Sierra Nevada, Sun King, Cigar City, Resin, to name but a few. He’s enjoying the variety instead of being stuck on just a couple.
Ladies and gentlemen, this right here is a sterling example of how a good wife cares for her husband.
Bravo!!!
Mic was my standard back in my misspent youth.
I don’t drink anything nowadays, but if I did, I wouldn’t drink any AB products...............................
You should see our garage fridge! Well stocked with his favorites, with new ones to try based on recommendations from friends and family. Gotta take care of my man!
Nice homepage. The one at the bottom is particularly appropriate for today’s times.
Seems NO ONE, ANYWHERE is drinking Budweiser which is now an official “poll” of just how popular the LGBQT movement really isn’t.
Seems NO ONE, ANYWHERE is drinking Budweiser which is now an official “poll” of just how popular the LGBQT movement really isn’t.
It has gotten the label ‘Queer Beer’ and it will stick for decades. Nothing will erase that moniker..................
I wonder what Alissa Heinerscheid thinks of her “bright” and “inclusive” non-fratty beer brand now?
Like watching a bus drive into a quicksand pit.
Oh they know EXACTLY WHAT TO DO.
But they won’t do it!..................
It’s like watching the crew rearrange chairs on the deck of the Titanic. They hit the hidden iceberg. The damage isn’t containable or remedied at this point.
Indeed. I primarily drink Shannon Irish Red. They are a tiny brewery just a few miles down the road.
A real apology would never work at this point. The only thing they can do now is to let BL go defunct and re-brand the swill in another year.
Nobody on the Right wants this beer anymore, and nobody on the Left wants this beer anymore, either. I’m hoping the boycott will hurt AB-InBev soon, too. Too big to fail? Not in my book. Pride goeth before the fall.
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