Posted on 05/10/2023 5:43:27 AM PDT by Red Badger
Bud Light’s sales slump has seemingly started to impact other beverages under the Anheuser-Busch brand, according to reports.
Sales of Bud Light have fallen 23.4% compared to this time a year ago, according to The New York Post. The brand experienced a 21.4% drop in sales the week before, according to Bump Williams Data. Bud Light in-store sales have also reportedly dropped by over 26% in the week that ended April 22.
The backlash against Anheuser-Busch seems to be affecting beers outside of Bud Light.
Michelob Ultra, another successful beer brand under Anheuser-Busch, has seen their sales numbers erode in recent weeks, falling by 4.4%, according to Bump Williams Data.
Bump Williams claims that the company’s less prominent beer brands are also enduring sales slumps. Natural Light and Busch Light have both seen their sales numbers drop amid the Dylan Mulvaney backlash. Natural Light sales have declined 5.2% and Busch Light sales have declined 1.8%, according to Bump Williams.
Bud Light and Budweiser are the only beers in the U.S. top 10 that have dropped in sales, according to the New York Post.
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams told New York Post, “There has to be a sense of urgency for InBev to correct these trends.”
Budweiser rivals have seen their sales numbers pickup amid the ongoing backlash after partnering with the transgender influencer Dylan Mulvaney. Miller Lite and Coors Light have picked up in sales, according to Beer Business Daily.
Even PBR......as long as it’s ice cold.....once it starts getting least bit warm.......no thanks.
“once the budlight drinkers wake up and realize that there is other beer out there”
Right now a very popular drink are the seltzers.....Whiteclaw, Corona and a host of others have been giving beer a run for the money for a while now.
Some of the "imports" and some of the "micro brews" are AB/InBev products. Beware.
AB is now owned by inBev. It is a Belgium owned company, not American. Let them drink that woke swill in Europe.
If we had ‘Beer Laws’ like Germany has, Bud Light would be history..........................
They are going to have to extend executive’s lengthy paid vacations as punishment.
“Proudly brewed with rice” my ass! Low quality, high price...
See post 26
Won't have any trouble boycotting that!
I think it’s only a matter of time before AB-InBev buys off some of the seltzers and other hard beverages.
Wow! Which ones are NOT on this long comprehensive list?
The ones that taste good.
I am certainly part of the retaliation if I buy a competitor’s product. It doesn’t matter if I switch from BL or not. To assume a correlation exists is a rookie mistake. This is not a zero-sum game.
That’s a great Beer.
Two great American brands!....................
The area where the house is near Lake Michigan, was once a good place to live.
Waiting for the tavern to display the “NO QUEER BEER HERE” sign.
I've not seen any indication that Rowling or Carlson are afraid of trannies.
That's my go-to domestic brand.
Wow. Just wow.
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