Posted on 05/09/2023 8:06:29 PM PDT by Morgana
Yuengling has launched limited-edition red, white and blue cans to support veterans in a timely marketing move that positions the brand to scoop up Bud Light’s ex-customer base.
In a statement released Wednesday, the Pennsylvania-based brewer announced the release of the patriotic can “with military nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program” to honor the nation’s heroes.
The cans, boasting a desert camouflaged print and Team RWB logo, made their debut on Yuengling’s Instagram page. “Our summer fit is back. Rock the Stars & Stripes with us,” the caption read.
Each can also boasts a QR code co-branded with Yuengling Lager and Stars & Stripes brand ambassador and American country music star Lee Brice. When scanned, the codes will allow beer drinker’s to watch Brice’s “More Beer” music video.
QR code scanners will also gain access to a virtual gift shop and will share more information about Yuengling’s July 9 free summer concert series, ticket giveaway to see Brice’s upcoming tour and ways to donate to Team RWB.
The ultra-patriotic initiatives are ever-present in Yuengling’s most recent press release, where chief administration officer Wendy Yuengling said: “As the oldest brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom.”
(Excerpt) Read more at nypost.com ...
I didn’t know that. I like Pabst. When Billy Beer was made I was too young to drink I only remember the grown-ups making jokes on it. I was too young to understand why they were poking fun at it.
It would be nice for Yuengling to get a piece of the former Bud Light action....
Yuengling
I salute you
glug glug glug
For those who haven’t yet had it, Yuengling is DAMN GOOD!
Fantastic. Now thats what a “Marketing Professional” does. Not offend and blow away 25% of your product sales.
Been my favorite beer as well.
Wait for it...
Yeah.
I asked him if sales were down, and he said yes. Nice guy felt sorry for him.
Lol, probably to like 100th place.
Wished I had a six pack of Billy Beer on my mantle. Full UN opened and dusted off. I’d leave it to my grandchildren. 🙂
>> I thought it was Chinese
You must be thinking of Yuengring
Great family ,love their beer. Have drank the premium for 20 years and the Black & Tan and Porter is exceptional . They should be American’s #1 beer.
I just looked up Yeungling on Wikipedia. All this time I thought it was a Chinese name. The Wikipedia page says it is an Anglicized version of the German name Jüngling. That’s kind of weird to Anglicize a German name like that.
“They should be American’s #1 beer.”
I don’t think they have the capacity to achieve that label, yet. I have been around the brand all my life. I can remember my one grandfather drinking Yeungling. I am thinking that was probably Yeungling Premium. He kept the empty cases of returnable bottles under the porch.
They reintroduced the Lager probably 40 years ago and it was a hit which seemed like a fad in the 90’s. Everyone (in PA) was ordering a “lager” in the 90’s it seemed like. It is still quite popular around here (central PA).
I vaguely recall a news interview with Dick Yuengling and the discussion was about how they couldn’t keep up with demand. Interestingly, at the time, they had no plans to expand to meet demand. I suspect they weren’t sure if the popularity would continue. It has remained popular. at least in my area, some 40 years later.
I just checked their website out and see they have expanded to several other states over the past 10-15 years. So I guess one could say they are marching toward America’s #1.
I am only an hour away from Pottsville and really need to go take a tour of the original brewery.
“I never heard of it.”
It must be just a “back east” thing. Growing up in NY and PA, it was everywhere. Must not have moved too far west.
I second that! Their Black & Tan is one of my favorites 😋
IPA = yuk.
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