Posted on 05/03/2023 12:02:08 PM PDT by Morgana
ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.
In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Mulvaney, 26, posted a video on TikTok showing a can of Bud Light with her face on it that was given to her to celebrate her 365th day of girlhood. The video also showed her sipping a beer as part of March Madness, and she joked that she did not know which sport she was promoting.
A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
(Excerpt) Read more at stltoday.com ...
And as I inferred, Coors is distributed by AB InBev (or so I was told by an employee of AB InBev). AB InBev and Reyes are the two biggest distributors, but I’m pretty sure InBev beer-wise is the biggest (10K brands nationwide).
Apparently A-B is not too bright. One can was enough because one photo of that one can can be turned into 1M or 50M in a matter of hours on the Internet where they will live forever.
Besides, the custom one-off can isn’t the point. Catering to the woke trans mafia is the problem. A problem everyone in the western world is having to deal with and we are full-on sick of these criminal pervs doing things like going into ladies bathroom’s and locker rooms as men pretending to be a female. Something they can never be as long as they live. Biology is immutable science.
Anyone born a male will be a male for life. Period. Full stop. Same with women pretending to be a man. It’s a documented mental illness. Not something the general public should even be hearing about except as a blurb on page 37.
The Drag Queen pervs are another big problem that needs to be solved ASAP. The sick bastards should have a protection order slapped on every single one that prevents them from being within 200 yards of anyone under the age of 18.
It wasn't just one among hundreds, it was a top selling standout among a few dozen.
A company could drop its lowest performing beers without batting an eye but to trash one of its top sellers is simply unthinkable, until now.
As for the short attention span of the average American consumer, just look at how Zima appeared, surged, and then disappeared completely once it was thought of as a "girly" drink.
If a "girly" drink didn't survive, does anyone really think a tranny tinkle drink will?
The folks at InBev are already scrambling for a new name to bottle up the same beer they've spent decades marketing.
And the 'outside' firm broke into the brewery in the middle of the night - started the production line and bottled the six pack?
Don’t care and F__k Bud. Let this serve as a reminder to all corporations and businesses that are willing to sacrifice loyal customers at the altar of wokeness. Bed Bath and Beyond-FOX-Bud....GET WOKE - GO BROKE
Lol. They have a new VP for Bud Light marketing. Why do they need that? They might as well end the brand. After the current stocks are sold below cost, retailers aren’t going to order any more.
#5 was LOL
It took them two or three weeks AND over $5 BILLION before they told us that?
I know bullsh!t when they spout it.
A-B should take the issue to court—sue every person involved for billions in damages.
The discovery by both sides would be fun to watch.
This was probably one of dozens of “messages” they tested on focus groups.
Probably 10% of the peons bought it—more than their other proposed propaganda.
The blatant lying shows that they despise and disrespect their customers.
This business deserves to crash and burn.
I believe you are EXACTLY right!
Hey, AB. If your splainin your losing.
They think any publicity is good publicity.
Screw ‘em!
I asked my friend and neighbor's 27 year old son who was visiting his Dad what he thought of the whole situation. His answer was.. "I ain't drinkin' that QUEER BEER $HIT"
If that perspective and attitude continues to fester and spread I think AB is in BIGGER trouble than they realize!
That right there is the whole truth, and nothing but the truth..
It wasn’t a formal campaign because the advertisement failed big time. If people hadn’t boycotted, you can bet they would have launched a big campaign.
It took several "High Level" strategy meetings to come up with this latest wimpy CHEAP A$$ excuse!
Your post tells me we're ALL pretty much seeing the same thing and are NOT buying into any of their weak "BULL$HIT!"
Awesome! I hope they go down the tubes!
“This was one single can given to one social media influencer,”
Yes, as part of your advertising and marketing of your product, we get it.
We didn’t like it and quit pestering us.
Here’s a link to the bathtub video that incensed me. The audio has been changed. It used to be a phone call with him on hold, so he waits in his bubble bath drinking BL. None of the cans behind him had his face on them, but there were a lot of cans.
“I don’t intentionally drink AB stuff, but I did not know that coors was also distributed by their parent company.”
bartender HAD to be lying if he claimed he actually worked for ABI ... probably lying about everything they had on tap was ABI brands ... guaranteed to be lying about the distribution of coors too:
“The U.S. has a three-tier distribution system in which brewers must sell beer to distributors who then sell it to retailers. The bulk of the nation’s beer distribution is handled by distributors with agreements to sell either AB InBev or MillerCoors beers, according to the National Beer Wholesalers Association.”
probably ought to find another bar where the bartender isn’t a flagrant liar ...
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.