Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
She’s gone back and forth between making her own and buying pre-made.
i hear pabst brought schaeffer back
but i havent seen it in the stores
Best to catch flies with honey! Offer to buy them another beer not from Transheuser Busch, a nice Yingling Traditional for example.
You don't have to wonder. She said that straight out.
She’s not the first woman who believed they could change their men.
The 19th Amendment is looking like a failed experiment at this point.
Incompetence or Malice? We know which one
When we didn’t find Yuengling, we’d buy Red Dog..............
https://en.wikipedia.org/wiki/Red_Dog_(beer)
Heinerscheid’s initial statement was that “people want their brands to stand for something”, a premise that appears to be completely untested and contraindicated by the immediate real-world results. To politically obsessed people politics is life and they hold people who don’t think that way in contempt, using such phrases as Heinerscheid used to describe them: “fratty and out of touch,” a comment so ill-timed it almost defies parody. Move over, New Coke, what we have here is a new poster child for marketing ineptitude.
$14.97 for a 36 pack? I haven’t bought beer in a long time (bourbon is my usual poison), but that looks like what I would expect most retailers would be paying for it.
What do I know? I wouldn’t drink that toilet water if it was free.
“Friends Don’t Let Friends Drink Light Beer”
High school friend I haven’t seen in 25 years was in town and brought a couple of bottles of Russian style stout from a US microbrewery. *That* was real beer.
She apparently considered her job to be her personal Social Experimentation Platform.
Remember, liberals speak only to other liberals. THEY LIVE AND BREATHE IN AN ECHO CHAMBER. So everything they think is reinforced over and over again.
That being said, she and her coworkers thought that this was an excellent idea and would make them Social Justice Warriors, and get accolades from all their circle of lefty friends.
Then it blew up in their faces.
What surprises me is that no one above her paygrade was watching over her shoulder and put the kibosh on this! .....................
Ding, ding, ding! We have a winner! There is ZERO marketing qualitative data to support Heinerscheid’s initiative. So, just like Disney, Hershey’s or Mars, the Anheuser-Busch/InBev product is used as a political platform. The consumer or audience be damned, as the MESSAGE trumps everything. Sure, the audience initially rejects lgtbtqmouse messaging, but just like Hitler’s big lie, if you saturate it and have the leftist propaganda media and Marxist politicians support it, resistance will eventually wear down. You kill it by firing the message creators and (here’s the big one) apologize to your audience. Good luck with that last one.
Well, it is Pretend beer. So that was appropriate I suppose. Still stupid.
***You cant just get the
taste out of Your mouth!!!***
Back in 1976 I got a Coors that was so bad I had to drink two or three OLYMPIAs (the Real Stuff made with Tumwater) to get the taste out of my mouth.
What they did not anticipate was that there are a lot of other “light” beers on the market that men can bring home for their women to drink.
**************
Like Rolling Rock
Can I have one of the Clydesdales?
Having a queer dressed up like a 14 year old girl telling grown men what kind of beer to drink was a good idea?
= = =
Should have the 14 yo queer using reverse psychology -
“What ever you men do, DO NOT drink Bud Light!”
A local Methodist church here just disassociated from the governing body. It cost the congregation $500,000.
= = =
Who lost the 1/2 mill?
The governing body, or the local church?
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