Ding, ding, ding! We have a winner! There is ZERO marketing qualitative data to support Heinerscheid’s initiative. So, just like Disney, Hershey’s or Mars, the Anheuser-Busch/InBev product is used as a political platform. The consumer or audience be damned, as the MESSAGE trumps everything. Sure, the audience initially rejects lgtbtqmouse messaging, but just like Hitler’s big lie, if you saturate it and have the leftist propaganda media and Marxist politicians support it, resistance will eventually wear down. You kill it by firing the message creators and (here’s the big one) apologize to your audience. Good luck with that last one.