Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
If people see someone drinking Butt Light or any AB Inbev product I hope they ridicule them as being tranny queers.
Why doesn’t Bud Light just finish itself off by sponsoring special pride sales in June! With rainbow cans
I think she knew - I think she didn't give a damn...
I’m betting they will!
Her head was filled with woke crap from her educators......................
"As God is my witness, I thought turkeys could fly" -- WKRP
"As God is my witness, I thought Bud Light was mostly consumed by men in drag" -- Alissa Heinerscheid
“Her big miss was I don’t think she understood who the core Bud Light shopper was,”
Oh, she understood perfectly.
She wanted to fundamentally change them.
They should’ve thought of that before choosing a man in womanface as their spokesperson!
Having a queer dressed up like a 14 year old girl telling grown men what kind of beer to drink was a good idea?
I hope the whole brand goes to shit.
I bet Alissa Heinerscheid is someday the president of some Ivy League university.
Just judging by the discarded beer cans on the side of the road, Bud Light sales have stopped completely. Or people are hiding the cans..................
Transheuser-Busch
A man PRETENDING to be a little girl to sell your beer is BEYOND PSTUPID!
Excellent object lesson to other firms to never, EVER, let politics enter into any aspect of their business..
Stand apart and just serve your customer base.
That’s what you get for putting a stupid libtard in charge
I tell you, you can't put anything past the consultants and experts. I'm reminded of the old adage "A consultant is someone who borrows your watch to tell you the time."
U win the internet today..
It always puzzles me , as to why so many major companies, in recent years, have gone out of their way to make a political statement on the liberal side of some issue or other.
They make sure we know they celebrate homosexual pride, and make sure we know they gave money to Black Lives Matter, as examples.
These actions give them brownie points among those who keep track of virtue signaling. But these actions do nothing to help them sell their product.
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