I think she knew - I think she didn't give a damn...
Her head was filled with woke crap from her educators......................
I bet Alissa Heinerscheid is someday the president of some Ivy League university.
It always puzzles me , as to why so many major companies, in recent years, have gone out of their way to make a political statement on the liberal side of some issue or other.
They make sure we know they celebrate homosexual pride, and make sure we know they gave money to Black Lives Matter, as examples.
These actions give them brownie points among those who keep track of virtue signaling. But these actions do nothing to help them sell their product.
“I think she knew - I think she didn’t give a damn...”
It was her JOB to know! That’s what you get when you hire based upon D.I.E. [un]principles instead of on merit. You get a marketing manager who doesn’t know her customer base.
But you are correct. She didn’t give a flip!
Don’t hire woke leftards to run the advertising campaign AB. That woke fem is costing them a fortune with her blinded stupidity. Whoever hired her should be demoted or let go.
Of course she knew. She was just pushing her agenda.
She had one job.
You don't have to wonder. She said that straight out.
Incompetence or Malice? We know which one
Ding, ding, ding! We have a winner! There is ZERO marketing qualitative data to support Heinerscheid’s initiative. So, just like Disney, Hershey’s or Mars, the Anheuser-Busch/InBev product is used as a political platform. The consumer or audience be damned, as the MESSAGE trumps everything. Sure, the audience initially rejects lgtbtqmouse messaging, but just like Hitler’s big lie, if you saturate it and have the leftist propaganda media and Marxist politicians support it, resistance will eventually wear down. You kill it by firing the message creators and (here’s the big one) apologize to your audience. Good luck with that last one.