Posted on 05/02/2023 9:20:29 AM PDT by Red Badger
Bud Light is in big trouble as sales continue to plummet, according to data released by Bump Williams Consulting.
As Slay News has reported, decent-minded Americans everywhere have been boycotting Anheuser-Busch products after Bud Light tried to pour “woke” ideology down their throats.
Bud Light sales were down 21.4% compared to the same time last year.
The week before, sales were down 17%.
“Larger packages of Bud Light are not being purchased — the 30-pack suitcases, the 20 packs, the 18 packs, the 12 packs — they’re all being impacted,” Williams said.
“It’s going to be very very hard to reverse the decline.”
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Williams said.
Bud Light is the bestselling beer in the US.
Last year, sales were around $4.8 billion.
The No. 2 brand, Modelo Especial, sold $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
“Her big miss was I don’t think she understood who the core Bud Light shopper was,” Williams said of Alissa Heinerscheid, the marketing executive behind the self-destructive campaign featuring transgender Dylan Mulvaney.
As Slay News reported, just before the campaign dropped, Heinerscheid trashed Bud Light’s customer base and vowed to turn the brand “woke.”
“When she came out with her comments, they were deemed as being derogatory, insulting, and juvenile,” Williams said.
“And the Bud Light drinkers said ‘Enough of that’.”
Former Anheuser-Busch president of sales and distribution, Anson Frericks, said:
“Anheuser-Busch has forgotten who it is accountable to.
“Its accountable to its shareholders.
“We’re a month into this controversy and the reason we’re still into this and still talking about it is Anheuser has not been clear about what Bud Light stands for.
“Traditionally it’s been an apolitical brand that did not get into politics.”
According to The New York Post:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21% — accelerating from their 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile beer volumes — the number of cases sold, whether in packs of 12, 18, or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
She has definitely put them in between a rock and a hard place..................
That would be "was".
This wasn't about broadening the Bud Light customer base. Many women will opt for something like a Bud Light when they do decide to have a beer. Which is why many men bring it home in the first place - something for the women to drink.
This was all about sticking it to those Trump-voting white guys by making a female impersonator (and a bad one at that) their mascot. They were probably giggling over at HQ when they pushed this promo out.
What they did not anticipate was that there are a lot of other "light" beers on the market that men can bring home for their women to drink.
Her big miss was not understanding that she wasn't going to.
The right is not the mindless, brain dead drones who follow the deranged left like liberals/leftists are.
The left just simply does not get where the right is coming from. Totally different mindset and it's way beyond their comprehension.
May it’s name join the list of Schlitz, Falstaff and Hamm’s......................
.
The majority of Americns could have told Budweiser it was a mistake, free of charge, but it took a highly paid manager idiot woman to completely wreck the company.
Just look at the woke United Methodist Church. A local Methodist church here just disassociated from the governing body. It cost the congregation $500,000.
I wonder if the Southern Baptist Convention is paying attention.
Go woke, go broke. Take your satanism and go to hell.
Virtue signaling gives these idiots points where phonies and creeps gather.
If they try Yuengling they will never drink Bud again. I am an IPA man and Yuengling is the only light beer I will drink.
If they try Yuengling they will never drink Bud again. I am an IPA man and Yuengling is the only light beer I will drink.
Just go ahead and change the name to “Bud Woke”...100% tranny urine...they’ll make a killing.
“Transheuser-Busch”
I’m stealing that.
Brilliant!
Back when I drank, Yuengling was one I did.................
it does seem the DM campaign was targeted to young girls. Those perverts are just like the WH sniffer. Gross.
Budweiser took a luxury suite inside the Biden / Blackrock Echo Chamber. Ford lives in the suite next door.
Yuengling American Lager is the only beer I have found to take the place of my beloved Bass Ale, which vanished in 2020. It’s also a brewery run by all the Yuengling family women. The real kind. They lift stuff, fix stuff, pay bills, hire and fire workers, and load / unload trucks. They sweep and mop floors too.
Don’t hire woke leftards to run the advertising campaign AB. That woke fem is costing them a fortune with her blinded stupidity. Whoever hired her should be demoted or let go.
The comment for any woman drink it is “ Real women don’t drink Bud”
WQho says?
Remember the Ford boycott for their active support of gay/lesbian “rights”.
It ended ca 2012 after they announced they withdrew their support. Meanwhile the msm “claimed” the boycott a failure as year upon year Ford lost money due to poor sales.
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