This wasn't about broadening the Bud Light customer base. Many women will opt for something like a Bud Light when they do decide to have a beer. Which is why many men bring it home in the first place - something for the women to drink.
This was all about sticking it to those Trump-voting white guys by making a female impersonator (and a bad one at that) their mascot. They were probably giggling over at HQ when they pushed this promo out.
What they did not anticipate was that there are a lot of other "light" beers on the market that men can bring home for their women to drink.
What they did not anticipate was that there are a lot of other “light” beers on the market that men can bring home for their women to drink.
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Like Rolling Rock
3 cheers for capitalism. Budweiser failed to realize that they did not have a "captive audience." There are choices. People are empowered enough to go somewhere else.