Posted on 04/24/2023 3:07:36 PM PDT by Morgana
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
Heinerscheid had been hired to overhaul Bud Light's marketing in June 2022 with the idea of freshening up its image.
The firm said both bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.
'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.
Blake is a nine-year veteran of Anheuser-Busch and oversaw marketing for both Bud Light and Budweiser.
A replacement wasn't immediately announced. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.
Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page. Before that, he was group VP of marketing for Budweiser and value brands.
(Excerpt) Read more at dailymail.co.uk ...
St. Louis proper is already a ghost town. Cities west of I-270 are thriving. Downtown is a ghost town after 5p. Without the MLB Cardinals, St. Louis would be toast revenue wise.
First “drunk” was as a teenager 50+ years ago with a 6-pack of Bud, followed by a conversation with Ralph on the porcelain telephone, bed spins, and a massive hangover headache. Last Bud ever. Teetotaler for the past 14 years, and I don’t miss it.
They will continue to try to polish this turd in the weeks ahead.
I hope so also, but besides being run by wokies, these companies are getting a lot of pressure by our leftist government, subtly and illegally, to do this stuff. They are being told they can serve their customers, or they can serve the ones who allow them to stay in business.
The choice? Stay in business with lower sales, or be ground into dust by the mammoth federal leftist bureaucracy.
Delete AB, folks. Learn of all their products and do not buy any.
Good for you!
I believe you to be correct.
The 17% mentioned are only the public consumers.
Wait until the AB reps place an extremely small, to nothing at all supply request for their next quar r er based on the remains stock.
It should get real messy.
Nation’s favorite? Since when?
Rule #1 in branding: it’s one thing to accidentally piss off your base. It’s an entirely different situation when you purposely give them two middle fingers, call them backwards and “fratty,” stay quiet entirely too long before issuing a non-apology apology, and then resort to patriotic Clydesdales as a way of saying “Hey, we know you guys are pissed, but LOOK A PONY!!!” I don’t think they come back from this…they’ll just sell it off.
If this were Dems and the company insulted them, they would demand millions of dollars to go into their cofferes through their fake charity groups. That’s how the Dems keep winning, through blackmail.
There are a lot of other beers out there that are a lot better than Bud Lite.
Bud Light is not beer, it is a beer-like fluid.
***. 2 peas in a pod. ***
Fox started by a foreign Leftist profited by playing phony to the Right.
Am-Bev - another foreigner - allowed UnAmerican rot from the top down.
17% is nothing. They are still making a profit. They both need to DIE, among
others.
Second, from the NY Post article...
Overall, Bud Light’s volume declined by 34.7% at bars, restaurants and other venues between April 2 and April 15, according to BeerBoard. Bud Light dropped to the No. 4 draft beer from No. 3 during the second week of the controversy, switching places with Coors Light, Brewbound reported on Monday.
I’m offended that this beer could ever be called America’s favorite beer….it’s swill!
They are a british drudge
It was a popular blue color drink. Yes it was popular with college students.
Now it’s name is tarnished. there is no going back from this. Even the frat boys won’t drink it after this.
What??
Fags, trannies and muffers have not rushed to buy the swill??
Shocked, I tell you!!
BL deserves every sales drop they get.
I don’t think Bud Light was America’s favorite anything …least of all beer
They still have contracts with venues but the end customers are not buying the horse piss. When companies cancel the contracts that’s when the big sales drops will appear.
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