Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Army brings back ‘Be all you can be’ slogan amid recruiting crisis
americanmilitarynews.com ^ | Jan. 9, 2023 | KYLE KLEEMAN

Posted on 01/09/2023 2:25:41 PM PST by PROCON

Amid the Army’s historic ongoing recruiting crisis, the Army Enterprise Marketing Office has decided to reboot its former “Be all you can be” slogan in a look reminiscent of the 80s. The famous slogan first appeared during the 1981 New Year’s College Football bowl games. The slogan is set to launch in March of this year and is being praised as a step in the right direction to better meet recruitment numbers.

Maj. Gen. Alex Fink, the Army Reserve Officer in charge of the Army Enterprise Marketing Office, told Stars & Stripes, “[The Army is] not returning to ‘Be all you can be’ for nostalgia or old times’ sake or because we think retro is trendy and cool. We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”

While boosting recruitment numbers was the stated purpose of the reboot, the reboot will surely bring about a feeling of nostalgia from decades prior. According to the Army Historical Foundation, “Trade magazine ‘Advertising Age’ rated the slogan the 18th best of its ‘top one hundred campaigns of the 20th Century.'”

The General told Army Times in August that prior to the COVID-19 pandemic, the Army had already initiated a revamp of its marketing for recruitment purposes.

According to Fink, “You couldn’t just start from ground zero and say, ‘Hey, let’s just do a brand refresh on the Army,’ with no route, no real repetitions under your belt,”…We have those repetitions now. And I think we’re in a really good place, and I think it’s the right time.”


TOPICS: Chit/Chat; Military/Veterans; Society
KEYWORDS: army; military; newmeaning; recruitment; usarmy; wokemilitary
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-66 next last
To: GreyFriar; Jet Jaguar

Army Ping


21 posted on 01/09/2023 2:43:03 PM PST by PROCON (Sic Semper Tyrannis)
[ Post Reply | Private Reply | To 20 | View Replies]

To: PROCON

22 posted on 01/09/2023 2:47:22 PM PST by ProtectOurFreedom (If you're not part of the solution, you're just scumming up the bottom of the beake)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

The memory of the military’s worship of the clot shot will not go away.


23 posted on 01/09/2023 2:49:20 PM PST by alternatives? (The only reason to have an army is to defend your borders.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

I would have thought they would go with “Here’s your chance to kill White Supremicist Christain Fascist Homophobes!”


24 posted on 01/09/2023 2:49:30 PM PST by Trailerpark Badass (“There should be a whole lot more going on than throwing bleach,” said one woman)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

25 posted on 01/09/2023 2:50:57 PM PST by shotgun
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

“Be as woke as Uncle Sam desires you to be”.


26 posted on 01/09/2023 2:51:34 PM PST by blackdog (The head, hands, and heart, serve even further than the purse. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Oh my! The memes are going to be great. I can see them now with before and after pictures of a nice looking young man as the “before”, and an “after” picture of the nuclear “dudette” Brinkman with his stolen suitcases. “Be all you can be, as we turn you from a man into a women in just six short weeks of Army high-heeled boot camp!”


27 posted on 01/09/2023 2:54:15 PM PST by CFW (old and retired)
[ Post Reply | Private Reply | To 1 | View Replies]

To: stanne

Raise you hand if you think we still need 47,000 troops in Germany.

It’s all about feeding the military-industrial money-machine.


28 posted on 01/09/2023 2:56:23 PM PST by CathyWhite (Texas Proud Evertrumper)
[ Post Reply | Private Reply | To 7 | View Replies]

To: PROCON

I thought their new slogan was “Be any gender you want”.


29 posted on 01/09/2023 2:58:25 PM PST by euram
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

and the trannys line up...


30 posted on 01/09/2023 2:58:47 PM PST by Chode (there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Lipstick on a pig…


31 posted on 01/09/2023 3:00:16 PM PST by Clemenza
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Stupid DC clones think - just change the propaganda slogan, and all will be well!


32 posted on 01/09/2023 3:03:12 PM PST by PGR88
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

it used to be the case that if everything else failed you could send you kid off to the military for them to turn him into a man.

But now... if he isn’t raped he will be turned into a trans woman!


33 posted on 01/09/2023 3:07:49 PM PST by TexasFreeper2009
[ Post Reply | Private Reply | To 1 | View Replies]

To: shotgun

What someone needs to do is photoshop him in a blonde wig, make up, and 3 or 4 syringes sticking out of his arm.


34 posted on 01/09/2023 3:09:03 PM PST by hoagy62 (Evil won...again.)
[ Post Reply | Private Reply | To 25 | View Replies]

To: PROCON

Thought this might be the Bee...


35 posted on 01/09/2023 3:09:53 PM PST by one guy in new jersey
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

They need to get the women and the perverts out of there, and, then watch recruitment tick up.


36 posted on 01/09/2023 3:10:50 PM PST by Bigg Red (Trump will be sworn in under a shower of confetti made from the tattered remains of the Rat Party.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Now it means, and if you’re a boy who wants to be a girl, or vice versa, the US Armed Forces is the place for you.

Not gonna help.


37 posted on 01/09/2023 3:13:02 PM PST by jocon307 (Democrats delenda est.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: CathyWhite

Sadly, you are so right.


38 posted on 01/09/2023 3:13:38 PM PST by Bigg Red (Trump will be sworn in under a shower of confetti made from the tattered remains of the Rat Party.)
[ Post Reply | Private Reply | To 28 | View Replies]

To: hoagy62

That would be more appropriate.


39 posted on 01/09/2023 3:13:59 PM PST by shotgun
[ Post Reply | Private Reply | To 34 | View Replies]

To: PROCON

So the military:

1. Retreated from the battlefield like cowards in Afghanistan
2. Is commanded by a senile retard
3. Embraces trans degeneracy
4. Lowers physical standards to add women
5. Insists on you going to jail if you cheat
6. Insists on you paying 50% when you get cheated on
7. Can’t wait to send you to fight Ivan and Vlad
8. Still expects you to owe all the same sacrifices

Hmm… think I’d rather go eat Doritos, play XBox and bang college sluts if I’m a young man. Let Biden go enlist some “boss babes” and some “They/Thems” to go fight for him.


40 posted on 01/09/2023 3:14:17 PM PST by Dragonspirit (CNN is the enemy. Ashli Babbitt is the hero.)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-66 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson