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Toyota Didn't Get the Memo On Electric Cars, Is Sticking To Its Hybrid Strategy
Moto News Today ^ | 09/30/2022

Posted on 11/01/2022 9:25:13 PM PDT by SeekAndFind

It seems like that Toyota still doesn’t get it: people want electric cars, not hybrids. Despite all the evidence pointing to the inevitable rise of electric vehicles in the automotive industry, Toyota insists on sticking with hybrids, saying: “It’s our strategy and we’re sticking to it.” Well, Toyota, you may end up being left behind as nearly every other automaker, nation, and organization moves toward sustainable, all-electric vehicles.

The growth of the electric vehicle market around the world

Toyota is one of the few automakers that hasn’t yet realized what the future holds. Electrician called for the transition to electric cars to happen much faster than most predicted, and so far the pace of electric car adoption continues to accelerate.

Few industries are experiencing as rapid growth as electric vehicles. In 2021, sales of electric cars doubled to a record 6.6 millionaccording to the International Energy Agency, claiming almost 10% of the market!

By comparison, nine years ago, only 120,000 electric cars were sold worldwide. More than that are now being sold every week, and the pace is only expected to accelerate from here.

The latest data reveals that the electric vehicle market was valued at $287 billion in 2021 and is expected to reach $1.3 trillion by 2028, growing at a CAGR (compound annual growth rate) of 24.3%.

Governments in all major regions are implementing mandates and incentives for electric vehicles to help reduce carbon emissions and protect the environment. For example, the US aims for a 50% electric car market share by 2030, while Europe has proposed a total ban on fossil fuel cars by 2035. California — and now New York – does. Despite this, Toyota maintains its hybrid strategy going forward. Toyota Dealership Source: Toyota

Toyota ranks last in decarbonization efforts

Even with all this information, Toyota has been much slower to adapt, and for this reason ranks last in terms of its decarbonization effort.

A a recent study from Greenpeace found Toyota ranked last in the top ten automakers after failing to generate even 1% of sales in zero-emissions vehicles, not hybrids.

More importantly, the study found that Toyota had the least developed supply chains to support a sustainable future. A climate activist from Greenpeace Japan even stated:

The time of hybrids, I think, is over.

And in this they are right. Hybrids are only good as a bridge to fully electric cars. In my opinion, they are inefficient and not optimized for either gas or electricity. However, that being said, since then, Toyota has started mass-producing hybrids releasing the Prius in 1997.

Toyota is sticking to its hybrid strategy despite calls for electric cars

U an interview Speaking to reporters Thursday, Toyota CEO Akio Toyoda reiterated the automaker’s strategy of keeping hybrids and fuel-cell vehicles in its lineup, likening the company to a department store.

The Japanese automaker’s leader also weighed in on new zero-emissions mandates and called for an end to sales of gas-powered cars, saying it would be “quite difficult” to achieve, saying:

Playing to win means playing all the cards in the deck, not just the selected ones. So that’s our strategy and we’re sticking to it.

Fair enough, but what happens if no one needs those other cards (machines)? Or, more importantly, if these cards are no longer available due to regulation?

Toyota claims, “We don’t want to leave anyone behind,” but they may end up being the ones left behind.

Electrek’s Take

This is the same record repeated with Toyota. After growing to become the world’s largest automaker by offering hybrid technology, the company doesn’t want to conform. They wholeheartedly believe in their hybrid strategy.

Meanwhile, technology has come a long way in that time, and companies like it Tesla prove that the future belongs to all-electric vehicles.

Exclusively selling electric cars, Tesla claims it’s the Model Y on his way will bring in the most profit of any car this year and will likely be the best-selling car next year.

Almost every other automaker you can think of, both new and legacy, is planning an all-electric lineup. Will Toyota come? As the industry (and the world) continues to move toward a clean, sustainable future, Toyota may soon be rethinking its hybrid strategy.



TOPICS: Business/Economy; Science; Society
KEYWORDS: anonymouscoward; cars; ecoterrorism; ecoterrorists; elonmusk; ev; globalwarminghoax; greennewdeal; hybrid; hybrids; japan; musk; someanonymousdipshot; tesla; toyota; twofaced; youaskedforit
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1 posted on 11/01/2022 9:25:13 PM PDT by SeekAndFind
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To: SeekAndFind

I’m still waiting for the punchline


2 posted on 11/01/2022 9:26:30 PM PDT by TheElectionWasStolen
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To: SeekAndFind
It seems like that Toyota still doesn’t get it: people want electric cars, not hybrids.

I will have to buy some more of their stock. They probably will be the last motor company left standing.

3 posted on 11/01/2022 9:31:31 PM PDT by Harmless Teddy Bear (The nation of france was named after a hedgehog... The hedgehog's name was Kevin... Don't ask)
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To: TheElectionWasStolen

How about, I liked my electric car until the extension cord ran out?


4 posted on 11/01/2022 9:31:54 PM PDT by Wilhelm Tell (True or False? This is not a tag line.)
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To: SeekAndFind

Toyota knows that EV’s are a dead end they don’t want to waste the money.


5 posted on 11/01/2022 9:34:44 PM PDT by wjcsux (RIP Rush Limbaugh 12 Jan 1951- 17 Feb 2021. We really miss you. 😢)
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To: SeekAndFind

They may be the ones in the catbird seat when this all shakes out.

CC


6 posted on 11/01/2022 9:34:56 PM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV.)
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To: SeekAndFind
Well, how many Charging stations will be built to handle all the new EV’s? While people wait hours to charge on a long trip, Toyota owners will be resting by the pool...... While the brownout continues, Toyota owners will be at work arranging their corner office......While EV’s owners are pleading with the wife to just hold off labor another 20 minutes so the EV has the range to get to the hospital, Toyota owners are making a deposit of their baby’s college fund.....

Somedays it’s better to go against the grain and slowly adopt new technology...

7 posted on 11/01/2022 9:37:27 PM PDT by Lockbox (politicians, they all seemed like game show hosts to me.... Sting)
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To: SeekAndFind

They’re actually approaching it as a business, instead of some feel-good nonsense.


8 posted on 11/01/2022 9:39:13 PM PDT by scott7278 (Those who beat their swords into plowshares usually end up plowing for those who kept their swords.)
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To: Lockbox

Somedays it’s better to go against the grain and slowly adopt new technology...

Sheeple, lemmings, betamax……


9 posted on 11/01/2022 9:40:01 PM PDT by drSteve78 (Je suis Deplorable STILL)
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To: SeekAndFind

Sounds like a reasonable business approach until a real direction gains momentum.

I have had Toyota gasoline powered autos and have been pleased. Low maintenance.


10 posted on 11/01/2022 9:40:10 PM PDT by plain talk
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To: SeekAndFind

If you want great mpg and no range anxiety, plug in hybrids is the way to go.


11 posted on 11/01/2022 9:40:12 PM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how thery control you. )
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To: All; SeekAndFind

I like Toyota’s plug-in hybrid strategy...short-range/short trip (40 miles or so) EV capability plus good old gasoline for those trips to Vegas! (RAV4 Prime & Prius Prime so far).


12 posted on 11/01/2022 9:43:12 PM PDT by Drago
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To: TheElectionWasStolen

Or, or, Toyota outsells the other fookin’ idjit auto makers by a mile. (Your opinion may vary.) 😁👍


13 posted on 11/01/2022 9:43:44 PM PDT by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this? 😕)
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To: SeekAndFind

If you aren’t going to use a vehicle with an internal combustion engine then hybrids are the way to go. Diesel-Electric locomotives case in point. Toyota is being much smarter than GM, Ford, Chrysler, and a host of others.


14 posted on 11/01/2022 9:44:02 PM PDT by 43north (America doesn't need an election. We need an exorcism.)
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To: Wilhelm Tell

Good one!


15 posted on 11/01/2022 9:48:33 PM PDT by FreeperCell
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To: 43north

GM for some reason is going the opposite way. The Chevy Volt hybrid is a winner at 40 mile ev range and 340 mile ice range
Now it’s the all EV Chevy bolt. Just killing what was the real winner.


16 posted on 11/01/2022 9:49:12 PM PDT by redcatcherb412
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To: SeekAndFind
It seems like that Toyota still doesn’t get it: people want electric cars, not hybrids.

Let's be specific - left-wing politicians and the toads who vote for them are the "people who want electric cars". The rest of us are perfectly happy with the internal combustion engine, which gives us much more mobility and freedom than any electric car currently can.
17 posted on 11/01/2022 9:51:54 PM PDT by AnotherUnixGeek
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To: SeekAndFind

Bias, anyone? I was going to say “what millennial fag wrote this?” but it appears they refused to put their name in the byline.


18 posted on 11/01/2022 9:54:23 PM PDT by Captainpaintball
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To: SeekAndFind

“It seems like that Toyota still doesn’t get it: people want electric cars, not hybrids.”

Actually, it is the urban people who have a reason to have a garaged vehicle that they drive once or twice a month that want electric cars. Those people along with the climate change cultists.

The rest of us want a vehicle we can depend on to get us to work and back and to errands each day without worrying if we can get that one parking spot that has the charging station (which is in service on some days, but can’t be depended upon). And, we want the car we can pile the family in and drive 300 or 400 miles to visit family for a few days without having to stop every couple of hours to find a place to charge.

EVs are still unreliable. I appreciate Toyota’s commitment to their customers rather than selling out to the climate change cultist and the authoritarian government.


19 posted on 11/01/2022 9:56:04 PM PDT by CFW
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To: TheElectionWasStolen

The anonymous coward that wrote this needs to be teed up as a speedbag.


20 posted on 11/01/2022 9:58:19 PM PDT by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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