Posted on 06/27/2022 10:59:39 PM PDT by nickcarraway
Kraft Macaroni & Cheese Is Officially Changing Its Name The logo, packaging, and other details are also getting an update.
Spelling people's names, you gotta be careful: Mark Wahlberg is different than Mark Walberg. (Which you prefer is up to you.) But with brands, you have a bit more leeway. If I were to write out In 'N' Out instead of their preferred In-N-Out, you'd likely still know I'm talking about the Southern Californian burger chain. But I prefer to go with a brand's preferred spelling. If Dunkin' wants to drop their Donuts or Jamba wants to ax their Juice, we might as well respect that instead of being hardheadedly archaic.
Sometimes, though, a brand's preferred name is genuinely confusing… and, for me at least, Kraft Mac & Cheese has always been one of those brands. The box states Kraft Macaroni & Cheese Dinner, but Kraft would often write the whole spelling out: Kraft Macaroni and Cheese. Meanwhile, most people just call it Kraft Mac 'n' Cheese (or if you're Canadian, Kraft Dinner).
Now, Kraft is answering the question of how Americans (at least) should address this pasta product, officially slimming it down to the shorthand. Kraft Macaroni and Cheese's "new" name is officially "Kraft Mac & Cheese." And the grocery store staple is getting a logo and packaging update to boot.
Victoria Lee, brand manager for Kraft Mac & Cheese, stated that there is a "comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world" — with Kraft touting they sell over a million boxes every day — "and our new look is a reflection of what our brand means to our consumers."
The update to the 85-year-old product includes a new name, logo, brand colors, typography, photography, and packaging — though the overall feel of the box is still the same with a blue background (though now with single hue), a rounded font, and an orange macaroni "smile" below the name (which now features a small — maybe a little bit gross — drip of cheese). As for the name, Kraft states that it "is meant to reflect the way fans organically talk about the brand."
Kraft says the new look will arrive online this summer and the packaging will start rolling out in August. So all you hardheadedly archaic types, start stocking up now.
Could care less about the brand change. The drip has to go though. Kinda gawdy.
For my Mac & cheese I have always put a good dose of Ketchup on it. Very tasty for me.
So Nick, how much are they paying you for running ads under the guise of breaking news? Tried but just can’t see the relevency off this except from Kraft’s viewpoint. And a full-screen ad as well!
I figured they’d just change it to what Canadians call it, “Kroff Dinner”.
No need, some vp workin’ a campaign in a top heavy gluttonous hierarchy...
I would think a “staple” such as KM&C doesn’t need a whole lot of attention.
I’ve eaten my share, raised 4, 10 grands, 3 or 4 step-grands, 7 great-grands.
Gotta’ love a buyers club.
Can’t recall if my mom made anything from a kit when I was growing up... but for the brood... when they went a-visitin’ we sent supplies along! That crew required adult supervision so... one of us adults was part of the away team and it was still a handful.
And yeah... the “drip” is gone by Christmas.
Lololol. That comment is so funny.
I have some weird thing where certain products get stuck in my esophagus and feels like I am having a heart attack. Huge amounts of stomach acid comes up to try to deal with it. I usually have to just puke the whole thing out . Kraft Mac and cheese is one of the things that will do it. I have to take small bites of it and really chew it. McDonald’s sausage biscuit does the same thing. If I don’t chew a bite into oblivion I will be opening my car door to puke on the side of the road.
So do I. Tastier and cheaper.
Saving time and ink. I am surprised they aren’t woking the name with something like BLM-&LBTQWTF with cheese identifying food product.
Lots of BBQ sauce!
Not really macaroni, hardly cheese.
Kfc still describes their chief product as Kentucky Fried Chicken.
Not cheese, but how do you figure not macaroni
You know why, don’t you? Because kids call COVID ‘rona. Sounds too much like Mac and rona
Post of the day! Thanks for the chuckle, Yardstick.
Wow, earth shattering.
Never ate that crap, never will.
How much money was wasted on this overall?
What’s the price increase since 2018?
Definitely pepper. Chopped up leftover grilled burgers works well too.
"Packagin" - Will probably reshape the box, shorter and wider maybe, to hide the shrink-flation aspect.
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