Posted on 01/26/2021 7:28:45 PM PST by DoodleBob
Most Super Bowl commercials take a lighthearted approach, with cute kids, funny dogs, talking babies.
Think of the adorable, pint-sized Darth Vader using the “force” to start up his dad’s Volkswagen Passat in 2011. Or two cute Dalmatian pups separated at birth for a Budweiser spot in 1999.
But this February, sports marketing experts predict CBS Sports’ telecast of Super Bowl LV will feature more serious advertising messages that tackle topics like racial justice, white privilege, and the deadly COVID-19 pandemic.
Nationwide protests inspired by the death of George Floyd at the hands of Minneapolis police and the loss of 280,000 Americans from the coronavirus pandemic have altered the cultural landscape.
The NFL has looked to embrace social justice initiatives, including placing the “Black Lives Matter” message on player helmets and in end zones. Sponsors may look to follow suit during CBS’s telecast from Raymond James Stadium in Tampa, Fla. on Feb. 7.
“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,” predicted Bill Oberlander, co-founder and executive creative director of the purpose-driven ad agency OBERLAND.
Corporate marketers can no longer “duck” racial, social and political issues, Oberlander warned. In fact, many consumers want brands to stand up.
According to a study by OBERLAND and real-time market research firm Suzy, brands are more at risk from saying nothing than speaking out against racism.
Roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since Floyd’s death on May 25.
(Excerpt) Read more at frontofficesports.com ...
Yeah, sure.
“old males were passé.”
I’ve read that older people have made up their minds about what they’re going to buy and are not much influenced by commercials.
They just blinked.”
Yep. My thought as well. They must be getting data that show our side has had enough.
According to OBERLAND’s new survey, There Is No Normal, Only New: Brands Need To Be Activists Too, of 1,000 Americans on the intersection of injustice, consumer behavior and brand activism,
That's like saying "a poll of 1,000 people on FR revealed 79% of Americans own guns and 21% lost them in a tragic boating accident."
They just blinked.
Nope. The election is over and Biden “won.” Tine to sell stuff to Trump voters. They’ll ramp up the psywar again when it suits them.
Furthermore, they were all-in on this agenda in December, meaning the psywar suited them. Read the comments..."corporations would be stupid to not take a stand, everyone wants this shoved down their throat", etc...
...until something scared them between Dec 4 and this week.
Again, I'm sure the violence perpetrated by the Antifa-in-disguise and the guy looking like Jamiroqui et al factored into the stunning reversal. But that wasn't Deplorables. But that, combined with a few hundred thousand people protesting in DC likely had the same effect as the Doolittle Raid (as LS correctly calls it).
They're not in full retreat. But yes, this brake-tapping reversal on woke adverts is them blinking.
None of which I’ll be watching, just like I already don’t watch TV and don’t miss it in the least.
Strong messages could be sent by viewers who have already sworn off the NFL. Watch it, or at least have it on the tube. At the very first ad with a woke social message, change the channel. Disengagement is better feedback than never-engagement.
Dems always use race to GOTV. The last time BLM was a big issue was 2016. That is not a coincidence. With Trump out of power the calculus changes.
That absurd statistic, right there, makes me think everything they say is a lie.
I think at least 50% of the population is getting tired of being lectured to about racism, although they may not admit it to pollsters.
Too late. The masks have come off. The people who walked away aren't coming back.
I will not contribute my time or $$$ to benefit people who hate me.
I've been spending my weekends minding my grandkids. Much more rewarding than football.
Dear Coke,
You sell flavored sugar water.
L
Nike's stuff was hideous and seemed shoddy compared to New Balance and Adidas but that opinion may derive from the "inherent racism" I didn't know I had. We denied some Chinese kid their 30 cents that day and found far better shoes elsewhere.
Imagine the % of consumers 26+ who say they've stopped buying from companies that go woke.
The nba got the message and will be toning down, if not removing, references to blm.
Apparently the national felons league got the message as well.
Why are you even watching the stuporbowl if you’ve dropped all the other stuff you claim??
If I am Nike or Dick's, I have no doubt that they've made a call that a) the value-enhancing potential of going woke exceeds the attendant value destructive, or b) they don't care because going woke is the "right thing to do."
In the case of a), then they have analytical validation that their target market choice is value-accretive. I may disagree with their choice on moral grounds, but at least they DO know their target market and they don't care if I hate or love 'em. I can take a hint, so good luck....but I will NEVER buy their output ever again.
In the case of b), they should change their corporate designation to a 501(c)3 because they have made politics their religion and their dogma is insouciant liberalism. Ther Board of Directors should also fire management for derliiction of agency.
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