[DoodleBob]

I tried to find this "poll" and it seems to be an intentionally-biased survey.

According to OBERLAND’s new survey, There Is No Normal, Only New: Brands Need To Be Activists Too, of 1,000 Americans on the intersection of injustice, consumer behavior and brand activism,

That's like saying "a poll of 1,000 people on FR revealed 79% of Americans own guns and 21% lost them in a tragic boating accident."

[MikelTackNailer]

Or perhaps they DO know their target audience/customers. I took a friend to my local outlet mall for specific work shoes. Making myself enter the Nike Store I saw 70 or so customers, four of which were white folks. The town is about 91% Caucasian so all I could figure is peer envy fueled by athlete worship.

Nike's stuff was hideous and seemed shoddy compared to New Balance and Adidas but that opinion may derive from the "inherent racism" I didn't know I had. We denied some Chinese kid their 30 cents that day and found far better shoes elsewhere.