Posted on 01/26/2021 7:28:45 PM PST by DoodleBob
Most Super Bowl commercials take a lighthearted approach, with cute kids, funny dogs, talking babies.
Think of the adorable, pint-sized Darth Vader using the “force” to start up his dad’s Volkswagen Passat in 2011. Or two cute Dalmatian pups separated at birth for a Budweiser spot in 1999.
But this February, sports marketing experts predict CBS Sports’ telecast of Super Bowl LV will feature more serious advertising messages that tackle topics like racial justice, white privilege, and the deadly COVID-19 pandemic.
Nationwide protests inspired by the death of George Floyd at the hands of Minneapolis police and the loss of 280,000 Americans from the coronavirus pandemic have altered the cultural landscape.
The NFL has looked to embrace social justice initiatives, including placing the “Black Lives Matter” message on player helmets and in end zones. Sponsors may look to follow suit during CBS’s telecast from Raymond James Stadium in Tampa, Fla. on Feb. 7.
“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,” predicted Bill Oberlander, co-founder and executive creative director of the purpose-driven ad agency OBERLAND.
Corporate marketers can no longer “duck” racial, social and political issues, Oberlander warned. In fact, many consumers want brands to stand up.
According to a study by OBERLAND and real-time market research firm Suzy, brands are more at risk from saying nothing than speaking out against racism.
Roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since Floyd’s death on May 25.
(Excerpt) Read more at frontofficesports.com ...
As I noted in this thread, the PRIMARY thing that could have caused this change was the events of Jan 6.
Forget that it's highly likely that our side did NOT stage the "insurrection" or cause the destruction of property and go rioting. While there were hundreds of thousands of Deplorables in DC to protest peacefully, we've been tagged as the violent ones.
But something funny happened with this slander...wokey advertisers are running away from their message, if not outright suppressing it during the SB. They're blaming the pandemic, economy, blah blah blah.
Yeah. Right. Those thing were problems on Dec 4.
In reality, it seems that they're a little...well...scared....
All I can say is.......well......you do not always get the best results by being nice in life.
“In fact, many consumers want brands to stand up.”
I think the real kicker is that they are going into a political area that is supposed to support their product by 13.4% of the US population, the African American amount. By saying that they are committing financial suicide and they know it as any of them that go woke for racism are going to get boycotted. And right now, they need every cent than can garnish. They’d be better suited to drop their sponsorship of the event and don’t waste their money, time, and reputation.
wy69
Herding Cats was amazing and really fun.
It’s an outright lie, just like political polls, just like the MSM evening news, just like the NY Slimes - they lie to shape culture and opinion.
In American, TV programs you.
TV is evil bump.
Yup
I read about this yesterday.
Made my day.
My definition of White Privige.
"The ability to accept the trials and tribulations of life without blaming them on someone else, includng your own poor decisions."
Which is EXACTLY the reason they are losing viewership.
People want to be entertained, take a break from reality, not be preached at or have the latest party propaganda shoved down their throats.
Maybe they meant .80%.
“Where in the world did they get that number from?”
The Ministry of Propaganda. But since the joy of the game was destroyed by the Rats, costing them countless fans, the remaining ones probably DO want to see social justice brainwashing infomercials.
It's like when a rumor goes around school that the nerd beat up the bully. Kids come to fear the nerd and ignore the bully, even though it never happened.
If the left is so in fear of offending us, it should be an encouragement to us.
It reveals that they know we have more power than we even probably think we have ourselves.
They need to be fearing us.
What’s a “super bowl”?
Can’t tell u how beautiful my days and weekends are with the boob box off.
You know where this is going, don’t you?
The BLM Channel,
The Donkey News Channel ( formerly CNN),
The ANTIFA Network,
The FED(eral) Broadcasting Station - latest live action broadcasts from the FBI, CIA, DEA, DHS, IRS, etc.,
The SPLC Justice Channel,
The Authorized Sports Network,
and of course the WOKE News Network - All Approved News, All the Time.
i live within 10 miles of where it’ll be played
i won’t be tuning in
the NFL is dead to me
Do they mean talking about systematic racism in society and especially by government against caucasians?
KC, or according to Tom Brennaman the “fag capital of the world”. I always liked Brennaman but I’m sure he went full PC during the MLB/BLM BS. I assume the guy is now completely unemployable. What’s the deal with all the references to “KC faggots”?
https://heavy.com/news/2020/08/cincinnati-reds-announcer-thom-brennaman/
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