Posted on 01/26/2021 7:28:45 PM PST by DoodleBob
Most Super Bowl commercials take a lighthearted approach, with cute kids, funny dogs, talking babies.
Think of the adorable, pint-sized Darth Vader using the “force” to start up his dad’s Volkswagen Passat in 2011. Or two cute Dalmatian pups separated at birth for a Budweiser spot in 1999.
But this February, sports marketing experts predict CBS Sports’ telecast of Super Bowl LV will feature more serious advertising messages that tackle topics like racial justice, white privilege, and the deadly COVID-19 pandemic.
Nationwide protests inspired by the death of George Floyd at the hands of Minneapolis police and the loss of 280,000 Americans from the coronavirus pandemic have altered the cultural landscape.
The NFL has looked to embrace social justice initiatives, including placing the “Black Lives Matter” message on player helmets and in end zones. Sponsors may look to follow suit during CBS’s telecast from Raymond James Stadium in Tampa, Fla. on Feb. 7.
“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,” predicted Bill Oberlander, co-founder and executive creative director of the purpose-driven ad agency OBERLAND.
Corporate marketers can no longer “duck” racial, social and political issues, Oberlander warned. In fact, many consumers want brands to stand up.
According to a study by OBERLAND and real-time market research firm Suzy, brands are more at risk from saying nothing than speaking out against racism.
Roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since Floyd’s death on May 25.
(Excerpt) Read more at frontofficesports.com ...
Good God...is there ANYTHING these people won't ruin and destroy?
Can't we get back to fun, light-hearted things? Why must Democrats destroy EVERYTHING?
Can't they at least address Frog Justice?
I noticed that also. I remember a post about how the Red Sox one day over the summer just dropping the BLM logo on Social Media, websites and on the field and just stiopped talking about it. Also, now most ads for any retail environments that once featured everyone with masks, now, for the most part don’t sow a single person with a mask.
This sh!t just makes my blood boil and refuse to buy any of their products. I don’t need manufacturers of things preaching to me about how awful I am.
How is this going to make us “come together”? It’s just another one of the many wedges they drive into society. Things have just gotten worse and worse since they started preaching this SJW crapola to us.
I’d wager your mom and dad were white. There it is right there. You inherited it.
Born and raised In KCMO(unless you’re from there, you don’t know the difference between, KCMO, KCK, North Kansas City...). Chiefs/Royals fan until all this leftist crap started infecting it. Now. I’m not sad at all. As far as I am concerned, NFL/MLB/NBA/College Sports/ESPN... can all dry up and blow away. When was the last time any of them did anything for you?! They’ve ALL been way overpaid for a long time now. They’re due for a lesson in economics 101. “Know Your Customer”!
Those were the days. Commercials back then were so good. I was surprised they killed the frogs off as fast as they did, but we still had Bird and Jordan bouncing a basketball off Leslie Visser’s head, nothing but net.
All the more reason to not watch it.
Oh Yeah! I forgot to tell you that I happy to be “from” KCMO. I’m also happy that I’m NOT there anymore! There’s only 2 things I miss, Funhouse Pizza in Raytown & Keegans BBQ in Martin City.
The same place where the sun never shines.
I don’t. I left in 1961 in the back seat of my parent’s Dodge Dart traveling Route 66 to Southern California, where the jobs were. My attachment is knowing it was my family’s attachment.
Hut replay
Hut flag motion
Hut replay
Hut replay angle
Hut flag encroachment
Back after this
Hut replay
Hut flag interference
Down on the field
Back after this
Hut flag chop block
Replay
Replay angle
Hut flag roughing the passer
Back after this
Work. bye for good
Even if you like football - who wants to get hectored every 5 minutes by woke, arsehole, corporate millennials?
"Where in the world did they get that number from?"
Those nice folks from dense Democrat urban areas who block windows in vote-counting areas and pull magic ballots from under tables. Just good, wholesome Americans (/s).
Don’t plan on watching it anyway...
I think the best ads are the ones that make you laugh. Too much overthink by the suits...
That was a good one.
I Always like the herding cats commercial.
I was sticking up for George W. Bush back in the days when Liberals still hated big box stores, the FBI, and billionaires
Now I hate Liberals, George W. Bush, big box stores, the FBI, and big corporations equally!
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