Posted on 02/29/2020 9:56:08 AM PST by EdnaMode
Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus.
Constellation Brands, which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.”
“Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business. “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”
Constellation said Corona Extra sales grew 5% in the United States in the four-weeks that ended February 16. That’s nearly double the trend of the past 52 weeks. Corona’s sales are heavily dependent on the US market, unlike some of its far-more-international rivals.
“Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” said Bill Newlands, CEO of Constellation Brands, in a statement. “We’ve seen no impact to our people, facilities or operations and our business continues to perform very well.”
Yet the spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.”
Replies to the tweet say the ad is in “poor taste” and that the brand should “lay low for a few weeks.”
Two surveys released this week show that the Corona’s brand is suffering from negative buzz.
5W Public Relations said that 38% of Americans wouldn’t buy Corona “under any circumstances” because of the outbreak, and another 14% said they wouldn’t order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.
In another survey conducted by YouGov, the firm found consumers’ intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona’s buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.
Constellation’s Newlands said those reports do not reflect the company’s business performance, calling the “misinformation” about the virus’ impact on Corona’s business “extremely unfortunate.”
Online searches for “corona beer virus” spiked in early February, but have since declined.
Constellation Brands’ stock dropped 4% on Friday and 8% on Thursday, although the entire stock market has fallen sharply as fear grows about the spread of coronavirus. The number of cases have climbed to 83,577 globally Friday. Nearly 3,000 people have died from the virus.
lol -
Joe: For the last time, I’m pretty sure what’s killing the crops is this Brawndo stuff.
Secretary of State: But Brawndo’s got what plants crave. It’s got electrolytes.
Attorney General: “So wait a minute. What you’re saying is that you want us to put water on the crops.
Joe: Yes.
Attorney General: Water. Like out the toilet?
Joe: Well, I mean, it doesn’t have to be out of the toilet, but, yeah, that’s the idea.
Secretary of State: But Brawndo’s got what plants crave.
Attorney General: It’s got electrolytes.
Joe: Okay, look. The plants aren’t growing, so I’m pretty sure that the Brawndo’s not working. Now, I’m no botanist, but I do know that if you put water on plants, they grow.
Secretary of Energy: Well, I’ve never seen no plants grow out of no toilet.
Remember the weight loss candies called AIDS? Yep, a virus wiped them out too.
That has GOT to be the stupidest thing I’ve ever heard.
They should consider announcing they are donating 10% of proceeds to fighting the corona virus until it is under control.
Those old Toyotas were built like tanks. Sorry for the change of topic, but my topic is much more interesting than the original topic.
I won’t buy Corona beer. But not because of this.
I don’t buy it because when I drink beer, it’s usually IPA or German beer. If I’m in the market for Mexican beer, Dos Equis is better.
pizz water...
More proof of how dumb a large portion of the electorate is. These people are not low information voters, they are no information voters.
JoMa
Progressives no doubt.
I think many of them must be trolling the pollsters.
I would. And I do.
Coincidence?
So many candidates.
Beer sales are going up, while number of people willing to engage in snark is going up?
Well, these are the kind of people who get 100% of their political news from Stephen Colbert, so... :)
In actual numbers, more than 50% of those who took the time to vote, voted
for Hillary Clinton.
NOW THAT was hard to believe.
true -_-
Milwaukee, the convention that will make America stagger.
The Bernie bros will have a Blatz in Milwaukee while Bernie is enjoying his High Life and Buttigieg enjoys his Weekend at Louie’s. Meanwhile, Joe is giving a third grader a Sproose, Amy is having a Klisch and Warren is downing a pale ale. Tim is looking for a Happy Place and Mike’s debate practice is Schlitz.
Give me a Pacifico or Modelo.
And they vote !
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