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Survey: 38% of Americans won’t buy Corona beer ‘under any circumstances’ because of coronavirus outbreak
KTLA ^ | February 29, 2020 | CNN Wire

Posted on 02/29/2020 9:56:08 AM PST by EdnaMode

Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus.

Constellation Brands, which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.”

“Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business. “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”

Constellation said Corona Extra sales grew 5% in the United States in the four-weeks that ended February 16. That’s nearly double the trend of the past 52 weeks. Corona’s sales are heavily dependent on the US market, unlike some of its far-more-international rivals.

“Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” said Bill Newlands, CEO of Constellation Brands, in a statement. “We’ve seen no impact to our people, facilities or operations and our business continues to perform very well.”

Yet the spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.”

Replies to the tweet say the ad is in “poor taste” and that the brand should “lay low for a few weeks.”

Two surveys released this week show that the Corona’s brand is suffering from negative buzz.

5W Public Relations said that 38% of Americans wouldn’t buy Corona “under any circumstances” because of the outbreak, and another 14% said they wouldn’t order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.

In another survey conducted by YouGov, the firm found consumers’ intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona’s buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.

Constellation’s Newlands said those reports do not reflect the company’s business performance, calling the “misinformation” about the virus’ impact on Corona’s business “extremely unfortunate.”

Online searches for “corona beer virus” spiked in early February, but have since declined.

Constellation Brands’ stock dropped 4% on Friday and 8% on Thursday, although the entire stock market has fallen sharply as fear grows about the spread of coronavirus. The number of cases have climbed to 83,577 globally Friday. Nearly 3,000 people have died from the virus.


TOPICS: Business/Economy; Chit/Chat; Food; Society; Weird Stuff
KEYWORDS: 1moretime; beer; china; constellation; constellationbrand; constellationbrands; corona; coronabeer; coronavirus; ebola; fearmongering; idiots
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To: dfwgator

lol -
Joe: For the last time, I’m pretty sure what’s killing the crops is this Brawndo stuff.
Secretary of State: But Brawndo’s got what plants crave. It’s got electrolytes.
Attorney General: “So wait a minute. What you’re saying is that you want us to put water on the crops.
Joe: Yes.
Attorney General: Water. Like out the toilet?
Joe: Well, I mean, it doesn’t have to be out of the toilet, but, yeah, that’s the idea.
Secretary of State: But Brawndo’s got what plants crave.
Attorney General: It’s got electrolytes.
Joe: Okay, look. The plants aren’t growing, so I’m pretty sure that the Brawndo’s not working. Now, I’m no botanist, but I do know that if you put water on plants, they grow.
Secretary of Energy: Well, I’ve never seen no plants grow out of no toilet.


61 posted on 02/29/2020 10:47:17 AM PST by Skywise
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To: EdnaMode

Remember the weight loss candies called AIDS? Yep, a virus wiped them out too.


62 posted on 02/29/2020 10:56:08 AM PST by lurk
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To: EdnaMode

That has GOT to be the stupidest thing I’ve ever heard.


63 posted on 02/29/2020 10:59:39 AM PST by NFHale (The Second Amendment - By Any Means Necessary.)
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To: EdnaMode

They should consider announcing they are donating 10% of proceeds to fighting the corona virus until it is under control.


64 posted on 02/29/2020 11:04:34 AM PST by Atticus
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To: dfwgator

65 posted on 02/29/2020 11:17:53 AM PST by BraveMan
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To: nascarnation

Those old Toyotas were built like tanks. Sorry for the change of topic, but my topic is much more interesting than the original topic.


66 posted on 02/29/2020 11:35:48 AM PST by NYAmerican
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To: EdnaMode

I won’t buy Corona beer. But not because of this.


67 posted on 02/29/2020 11:39:38 AM PST by nickcarraway
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To: EdnaMode

I don’t buy it because when I drink beer, it’s usually IPA or German beer. If I’m in the market for Mexican beer, Dos Equis is better.


68 posted on 02/29/2020 11:40:46 AM PST by Fiji Hill
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To: EdnaMode
pizz water...
69 posted on 02/29/2020 11:43:53 AM PST by Chode (Send bachelors and come heavily armed.)
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To: EdnaMode

More proof of how dumb a large portion of the electorate is. These people are not low information voters, they are no information voters.

JoMa


70 posted on 02/29/2020 11:46:36 AM PST by joma89 (Buy weapons and ammo, folks.)
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To: EdnaMode

Progressives no doubt.


71 posted on 02/29/2020 11:47:49 AM PST by Brilliant
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To: Steve_Seattle

I think many of them must be trolling the pollsters.

I would. And I do.


72 posted on 02/29/2020 11:51:40 AM PST by Alas Babylon! (The prisons do not fill themselves. Get moving, Barr!)
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To: Skywise
You do realize that the percentage of Americans who won't buy Corona beer for any reason is the same as the percentage of Americans who won't buy any beer for any reason, right?

Coincidence?

73 posted on 02/29/2020 12:02:10 PM PST by MrEdd (Caveat Emptor)
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To: Skywise

So many candidates.

Beer sales are going up, while number of people willing to engage in snark is going up?


74 posted on 02/29/2020 12:33:24 PM PST by lepton ("It is useless to attempt to reason a man out of a thing he was never reasoned into"--Jonathan Swift)
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To: EdnaMode

Well, these are the kind of people who get 100% of their political news from Stephen Colbert, so... :)


75 posted on 02/29/2020 12:36:43 PM PST by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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To: EdnaMode
Why is that hard to believe?

In actual numbers, more than 50% of those who took the time to vote, voted
for Hillary Clinton.

NOW THAT was hard to believe.

76 posted on 02/29/2020 12:43:23 PM PST by DoughtyOne (The DNC has a taxidermist on speed for Nancy, Hillary, and Ruth.)
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To: Artemis Webb

true -_-


77 posted on 02/29/2020 12:56:13 PM PST by Katya (lacking in the feelings department)
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To: HollyB

Milwaukee, the convention that will make America stagger.

The Bernie bros will have a Blatz in Milwaukee while Bernie is enjoying his High Life and Buttigieg enjoys his Weekend at Louie’s. Meanwhile, Joe is giving a third grader a Sproose, Amy is having a Klisch and Warren is downing a pale ale. Tim is looking for a Happy Place and Mike’s debate practice is Schlitz.


78 posted on 02/29/2020 12:56:48 PM PST by dblshot (I am John Galt.)
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To: ConsCA

Give me a Pacifico or Modelo.


79 posted on 02/29/2020 12:58:19 PM PST by damper99
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To: Impy; BillyBoy; LS; NFHale; GOPsterinMA; campaignPete R-CT; AuH2ORepublican; Clemenza; SunkenCiv; ..

And they vote !


80 posted on 02/29/2020 12:59:14 PM PST by fieldmarshaldj (Dear Mr. Kotter, #Epsteindidntkillhimself - Signed, Epstein's Mother)
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