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How lager conquered the world: Food historian argues it globally dominated because it’s ‘clean’
National Post ^ | March 11, 2016 | Joseph Brean

Posted on 03/12/2016 6:05:35 PM PST by rickmichaels

Like a Big Mac or a Coke, a Budweiser is one of the global economy’s more reliable pleasures, cheaply available almost everywhere.

Historically, like the double-pattie burger and the iconic cola, the global dominance of light, fizzy, relatively bland, central European-style lager — from Budweiser to Molson and Corona — relied as much on cleanliness and consistency as it did on taste, as anyone who has tasted a Bud can tell you.

In a talk to a gastronomy conference at the University of Toronto Mississauga this weekend, food historian Jeffrey Pilcher will argue that lager conquered the world, after first conquering ale, because it was viewed as clean in an age preoccupied with hygiene.

In Language of Beer: Sensory and Social Constructions in the Rise of a Global Commodity, he also describes how the modern craft beer trend has risen in resistance to this gastronomic hegemony.

Lager is basically the McDonald’s of beer. It is safe, dependable, but most importantly, it seems clean, because it is bottom fermented at cold temperatures, unlike ale, which is brewed warm, in a more inviting environment for pathogens.

In the 19th century, as international trade kicked into high gear, the global popularity of lager “resulted from associations with discourses of hygiene,” writes Pilcher, professor of historical and cultural studies at the University of Toronto Scarborough.

In an interview, Pilcher points out that Louis Pasteur — the grandfather of germ control, whose technique of heating liquids to make them safe to drink made possible many modern commodity beverages, from milk to juice — was a lager man, praising its microbiological safety.

(Excerpt) Read more at news.nationalpost.com ...


TOPICS: Miscellaneous
KEYWORDS: budmud; dietandcuisine; godsgravesglyphs; lager; oenology; refrigeration; zymurgy
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1 posted on 03/12/2016 6:05:35 PM PST by rickmichaels
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To: rickmichaels

The only lagers I still drink are Dunkels, Schwarzbiers, and Doppelbocks. Everything else is an ale.


2 posted on 03/12/2016 6:09:45 PM PST by Raymann
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To: Raymann

My favorite beer of this type is Pilsner Urquell from Czech Republic.


3 posted on 03/12/2016 6:12:39 PM PST by SamAdams76 (Delegates So Far: Trump (458); Cruz (359); Little Marco (151)
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To: Raymann

A whiter shade of ale?


4 posted on 03/12/2016 6:12:55 PM PST by Larry Lucido
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To: rickmichaels; camle; Alkhin; Professional Engineer; katana; Mr. Silverback; MadIvan; ...
Red Dwarf Ping!

LISTER: Of course. Lager! The only thing that can kill a vindaloo!

5 posted on 03/12/2016 6:14:25 PM PST by null and void (This is "They live", and most people would rather fight you than put on the glasses...)
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To: Larry Lucido
A whiter shade of ale?

"The room was humming harder, as the ceiling flew away."

I don't usually get that with Bud.

6 posted on 03/12/2016 6:15:25 PM PST by Interesting Times (WinterSoldier.com. SwiftVets.com. ToSetTheRecordStraight.com.)
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To: Interesting Times

I just call out for another drink.


7 posted on 03/12/2016 6:17:46 PM PST by Larry Lucido
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To: rickmichaels

Only the dumb and unrefined drink ales.


8 posted on 03/12/2016 6:27:22 PM PST by Mariner (War Criminal #18)
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To: SamAdams76
"My favorite beer of this type is Pilsner Urquell from Czech Republic."

Look for Primator Maibock, also Czech.

9 posted on 03/12/2016 6:28:37 PM PST by Mariner (War Criminal #18)
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To: rickmichaels

I like Dos Equis green.


10 posted on 03/12/2016 6:31:35 PM PST by Signalman
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To: rickmichaels

Interesting that “warmer brewing increases pathogens”. If such be the case, why did they send ALE to and from India after heavily hopping the brew? Wouldn’t “nice clean lager” have been the smarter choice, rather than India Pale Ale?

That’s what this article is implying, even though they should know better.

Lager is popular because it is light and refreshing. Sheesh!


11 posted on 03/12/2016 6:32:59 PM PST by Don W ( When blacks riot, neighborhoods and cities burn. When whites riot, nations and continents burn.)
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Budweiser, Molson, and gagomatic corona, I would rather drink fermented skunk urine


12 posted on 03/12/2016 6:45:11 PM PST by dsrtsage (One half of all people have below average IQ. In the US the number is 54%)
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To: onedoug; stylecouncilor

ping


13 posted on 03/12/2016 7:35:00 PM PST by windcliff
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To: dsrtsage
Budweiser, Molson, and gagomatic corona, I would rather drink fermented skunk urine

Aw, come on. Have a Budweiser--a real one!


14 posted on 03/12/2016 8:03:31 PM PST by Fiji Hill
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To: null and void
LISTER: Of course. Lager! The only thing that can kill a vindaloo!

I haven't had Lister, but I've killed vindaloo with Taj Mahal lager.

15 posted on 03/12/2016 8:08:26 PM PST by Fiji Hill
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To: Mariner

ballantine ale?

https://www.google.com/search?q=ballantine+ale&client=safari&rls=en&tbm=isch&imgil=dm3vTaJ5gA66VM%253A%253B5EqVBzo3lAbefM%253Bhttps%25253A%25252F%25252Fen.wikipedia.org%25252Fwiki%25252FP._Ballantine_and_Sons_Brewing_Company&source=iu&pf=m&fir=dm3vTaJ5gA66VM%253A%252C5EqVBzo3lAbefM%252C_&usg=__2XF3ugSlmb6mYhBDXj7pDNt0O44%3D


16 posted on 03/12/2016 8:29:53 PM PST by beebuster2000
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To: Signalman

Dos Equis larger (green bottle) is an excellent beer, although I don’t usually drink beer, but when I do...


17 posted on 03/12/2016 8:46:10 PM PST by KC_for_Freedom (California engineer (ret) and ex-teacher (ret) now part time Professor (what do you know?))
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To: windcliff; stylecouncilor

Marzen, Spaten lagers. Two of mine.


18 posted on 03/12/2016 9:42:51 PM PST by onedoug
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To: Fiddlstix; StayAt HomeMother; Ernest_at_the_Beach; decimon; 1010RD; 21twelve; 24Karet; ...
Ale be darned! /rimshot

Thanks Fiddlstix.

And I think I never got 'round to doing a Digest ping, so, hey, this one? Completely filling and tastes great.

19 posted on 03/13/2016 6:58:23 AM PDT by SunkenCiv (Here's to the day the forensics people scrape what's left of Putin off the ceiling of his limo.)
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This is the relevant episode, I think, but I can't check it where I'm sitting right now.
Connections, Episode 8, 'Eat, Drink and be Merry'

Connections, Episode 8, 'Eat, Drink and be Merry'

20 posted on 03/13/2016 7:13:22 AM PDT by SunkenCiv (Here's to the day the forensics people scrape what's left of Putin off the ceiling of his limo.)
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