Posted on 02/26/2015 6:53:09 PM PST by SamAdams76
Anheuser-Busch InBev is having a tough time getting millennials to crack open a can of Budweiser.
The world’s biggest brewer said Thursday that falling unemployment and “premium” brands are boosting overall beer sales in the US, its biggest market.
But the company is struggling to market Bud — the 139-year-old American brand with blue-collar roots — to younger drinkers, who prefer craft brews and bourbon.
(Excerpt) Read more at nypost.com ...
There’s my favorite American beer (since I do not live in Bavaria) - Yuengling Black and Tan
Ten years ago, I’d have said I liked IPAs, but not now. It’s not that my taste changed. It’s that finding one that hasn’t followed the trend of catering to bitterness-machismo I lamented in my first post is so hard now.
I’m still partial to most of the offerings from Samuel Adams, though lately I’ve been drinking more beers and ales from Samuel Smith (from the other side of the pond — maybe its because I’ve got a daughter settle in York now — though I always liked their brews) I just tried their Imperial Stout for the first time a couple weeks back. Outstanding!
No I didn’t know that about Rolling Rock. I used to enjoy the pony bottles and wish more companies offered them. I often do not want a whole bottle/can so the smaller size was perfect.
I remember as a kid going to Germany to visit my grandparents. The beer was always keep t basement temperature. Remember hearing people (GIs) complain the European beer was served warm and how much they missed ice cold American beers.
Fast forward to me being a GI and serving in Germany. I learned that American beer is served cold because otherwise it tastes awful. European beers taste just fine served just a tad cool.
...and you can visit their fine brewery here in PA (after a quick stop at Cabela's)! Good stuff!
Hasn't always been that way. Of course, I'm thinking from the perspective of someone originally from small-town northern Ontario. It used to be that for the most part, the only beers available were from the big national breweries (i.e. Labatt, Molson, and Carling) or maybe a local one, if there was one nearby. In fact, up until 1992, the only draft beer you could buy in northern Ontario came from Northern Breweries - they were legally shielded from competition. (And since Northern Ale tasted like horse piss, you were still basically left with a choice Labatt's or Molson's products.)
Even at the time I moved to southern Ontario for university, the choices amounted to the big national breweries and the smaller local ones, which were rather ironically named "microbreweries," since they were actually fairly large, and as yet there was little to no "craft brewery" industry to speak of.
I imagine that the possibility of selling craft beer to a wider market is primarily due to more efficient production and shipping techniques that weren't in existence 30 years ago.
Of course now that they’re part of InBev they’re PART of the craft beer world. So yes Budweiser the beer is losing the war, the company though wins no matter what.
As are Cigar City Brewing Jai Alai
and Sierra Nevada Torpedo.
Both available from our local liquor stores and supermarkets and my local watering hole for after golf and after bicycle riding.
A little off topic, but I always put on a "live" music album when having sex...that way I get a round of applause every three minutes.
A beer snob once told me that the difference in taste from can to bottle to tap was because of the pasteurization process which is different for each.
Light beer = Sex in a canoe...fricking near water!
LOL, yep Busch and Busch Lite are the Harley rider beers, they can dring 12 lites and harley catch a buzz.
Every three minutes? Hmm. Maybe I should stop playing ‘Frampton Comes Alive,’ then.
I can't remember which Sierra Nevada I had, but it was too hoppy for me. And the one you listed has 'extra IPA,' I sense it to will be a bit too hoppy for me as well.
Was in Costco yesterday and saw they sell their house brand - 48 cans for 20 bucks. A lot of their house brand stuff is pretty good.
Anybody tried it? That’s seriously cheap beer. Most popular brands around here are 16-17 bucks for 24 cans.
The funny thing is that when the NFL started showing American Football in the UK in the 80’s and 90’s it was sponsored by Budweiser.
The English kids starting drinking Bud as a premium beer and paying more for it than the local stuff...:^)
Of course, part of it was just to drink something different than their dads.
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