Post buys Lakeville-based MOM Brands for $1.15 billion

Star Tribune ^ | January 26, 2015 | Mike Hughlett

[DakotaGator]

Post Holdings will buy Lakeville-based MOM Brands for $1.15 billion, combining the nation’s third and fourth largest breakfast cereal makers.

The deal, announced Monday morning, will give publicly traded Post a presence in the growing bagged cereal and hot cereal businesses, two of MOM Brands’ strongholds.

Privately-owned MOM Brands, which has a big cereal plant in Northfield, is known for its Malt-O-Meal brand. The 95-year-old company has grown steadily over the past 15 years, particularly capturing share in the low-price or “value” segment of the cold cereal business.

[DakotaGator]

There goes another good value for families struggling with their food budgets.

[DakotaGator]

Ping!

[NorthstarMom]

My thoughts exactly.

[Uncle Miltie]

[DakotaGator]

Disappointing. It was a brand I relied on for good quality and reasonable prices.

Now that it’s gone over to the dark side, I wonder how soon its products will become just as outrageously priced as the “name” brands?

[PeteePie]

OMG they can’t screw with Chocolate Malt-O-Meal!! Please noooooooooo! I grew up on that steamy cocoee mush. I still make it during the cold months. I control the amount of sugar, from lots to tons; I make it thick or thin, depending on my mood. No cereal is its equal.

[DakotaGator]

LOL!

[NorthstarMom]

Me too, cereal is a rare treat in our house and now may be offered even less often.

[TexasGunLover]

As long as it remains profitable, hopefully as highly priced as the market will bear.

[DakotaGator]

I know. And here’s something that goes with that hot bowl of pleasure; https://www.youtube.com/watch?v=i_y3SZxAyCk

[DakotaGator]

Indeed!

[Dr. Sivana]

I haven’t forgiven Post for discontinuing Rice Krinkles.

[PeteePie]

“Good stuff Maynard!”
https://www.youtube.com/watch?v=OoAJNn6SETs

[DakotaGator]

Look for more of the same as they start their institutional interference with Malt O Meal’s (MOM Brands) highly successful business.

[DakotaGator]

Lucky bear!

[flaglady47]

Rice Krispiess not Krinkles

[Dr. Sivana]

Rice Krispiess not Krinkles

No. Post Rice Krinkles! Rice Krispies aren't fit to tie Soon-Yi's shoe laces.

[flaglady47]

Phew, so glad I’m wrong. I was thinking Kellogg’s Rice Krispies, not Post Rice Krinkles. I thought that sounded funny, as I’ve never even heard of Rice Krinkles, hence I thought it was a mistake. Good, because I like Rice Krispies, I grew up on them, and I’m glad they are still being made. Rice Krinkles, who cares.

[Dr. Sivana]

Rice Krinkles, who cares.

Those of us who have had both care.

[PeterPrinciple]

Post Toasties - Just a Little Bit Better

https://www.youtube.com/watch?v=TXtrow4S61s