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America loves K-cups, but instant coffee rules the world
Quartz ^ | May 9, 2014 | Max Nisen

Posted on 05/23/2014 11:51:51 AM PDT by EveningStar

In North America, Keurig is king. The rest of the world is Nescafé territory.

Keurig Green Mountain, the company behind the popular single-cup coffee machines and pods, is having a pretty excellent year...

In the rest of the world, Nestle’s Nescafé instant coffee leads the market, even though many of those regions drink more fresh coffee than instant. Nescafé is just so dominant in the instant category that its sales are higher than other individual brands...

(Excerpt) Read more at qz.com ...


TOPICS: Business/Economy; Food; Society
KEYWORDS: coffee
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1 posted on 05/23/2014 11:51:51 AM PDT by EveningStar
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To: EveningStar

I don’t understand either trend. Give me good, old fashioned brewed coffee anyday.


2 posted on 05/23/2014 11:53:48 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: EveningStar

If it’s not fresh brewed coffee grounds, forget it.


3 posted on 05/23/2014 11:56:07 AM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: EveningStar

And tell that euro-weenie that my coffee will never be called “Johan”


4 posted on 05/23/2014 11:56:21 AM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The Acronym explains the science.)
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To: EveningStar

I don’t use sugar and I find instant coffee very sweet , do they add sugar


5 posted on 05/23/2014 11:57:58 AM PDT by molson209 (Blank)
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To: EveningStar

These pod things are an incredibly expensive and wasteful way to make a friggin’ cup of coffee. Even my favorite coffee, Chock full o’Nuts, has succumbed to this ridiculous craze.

Alas, P. T. Barnum was right.


6 posted on 05/23/2014 11:58:25 AM PDT by rickmichaels
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To: EveningStar
In my house, it is Lucaffe espresso pods:
7 posted on 05/23/2014 11:58:55 AM PDT by Little Ray (How did I end up in this hand-basket, and why is it getting so hot?)
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To: EveningStar
America loves K-cups, but instant coffee rules the world

So what? Who cares what the rest of the world thinks, does, etc.? They'd probably like to emulate us, but instant coffee is much cheaper than k-cups.

Now that this is settled, the press should concentrate on Benghazi, Fast and Furious, our Marine rotting in a mexican hellhole, etc.

8 posted on 05/23/2014 11:59:08 AM PDT by The Sons of Liberty ("Our brethren are already in the field! Why stand we here idle?" - Patrick Henry, 1775)
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To: rarestia
Both have their places. K-cups for the office, and instant for the one cup in the morning person.

I've used the Melitta 1-cup drip cone for the office with the heated bottled water dispenser.

I was given some k-cups. I used them, um, the contents that is, in my French Press

9 posted on 05/23/2014 12:01:07 PM PDT by Calvin Locke
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To: molson209

I don’t think so. Most, if not all, instant coffee labels have “100% Pure Coffee” printed on the label. If sugar was added, the company would have to declare it on the label.

As a matter of interest, I believe that practically all instant coffee is made from Robusta beans, not Arabica beans.


10 posted on 05/23/2014 12:02:06 PM PDT by rickmichaels
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To: EveningStar

What does instant coffee have to do with anything???

11 posted on 05/23/2014 12:04:02 PM PDT by mountn man (The Pleasure You Get From Life Is Equal To The Attitude You Put Into It)
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To: EveningStar

Nestle is taking on Keurig with their “Nespresso” machines.

Similar concept, although the cartridges are a different size and only fit Nespresso machines.

Not cheap - but its really high quality and they will give Keurig a run for their money.


12 posted on 05/23/2014 12:06:03 PM PDT by PGR88
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To: rarestia

Fresh ground beans and a twelve cup brewer every morning for me.


13 posted on 05/23/2014 12:06:30 PM PDT by Red_Devil 232 ((VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!))
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To: EveningStar
A few years ago, my wife brought home a simple French Coffee Press. Starbucks Verona blend, hot water, let it steep for ten minutes. Perfection.
14 posted on 05/23/2014 12:14:59 PM PDT by Jacquerie (To restore the 10th Amendment, repeal the 17th. Article V.)
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To: rickmichaels

“These pod things are an incredibly expensive and wasteful way to make a friggin’ cup of coffee. “

Try the Costco branded k-cups ... San Francisco roast.


15 posted on 05/23/2014 12:15:52 PM PDT by TexasGator
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To: rarestia

Keurig is brewed coffee. It is just brewed in single serve and prepackaged. You don’t open a can of coffee and let it grow stale.

Overpriced for my home, but I love it at the office.


16 posted on 05/23/2014 12:16:32 PM PDT by thackney (life is fragile, handle with prayer)
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To: smokingfrog

The coffee in my K cups is not instant, it is fine-ground coffee. For coffee, it isn’t any different from any of the one cup brewers we’ve used in the past. Saves a lot of coffee too. Used to brew by the pot and always threw away at least half of the last pot, and after a pot cooks on the warmer for a while the good coffee taste turns to crap. Haven’t used a regular brewer for at least 8 years.

The cups can be found in various varieties on sale at prices that come down to 50 cents a cup for even premium coffees.

My personal favorites are Jet Fuel, Emeril’s and Revv.


17 posted on 05/23/2014 12:19:33 PM PDT by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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To: Calvin Locke
instant for the one cup in the morning person

For that one quick cup before church on Sunday, I like:

Basically ground coffee in a tea bag, each bag in a sealed pouch.

18 posted on 05/23/2014 12:20:07 PM PDT by thackney (life is fragile, handle with prayer)
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To: EveningStar

Never heard of ‘Keurig’ and I live in a coffee city.


19 posted on 05/23/2014 12:20:34 PM PDT by Vinylly (?%)
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>> Nestle’s Nescafé instant coffee leads the marke

That’s served on the Disney properties in Orlando. A tough swill if normally spoiled with regular brew.


20 posted on 05/23/2014 12:23:16 PM PDT by Gene Eric (Don't be a statist!)
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