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Boy writes letter to LEGO after losing minifigure, gets awesome response
Yahoo! ^ | January 8, 2013 | Mike Krumboltz

Posted on 01/09/2013 7:52:58 AM PST by Altariel

Seven-year-old Luka Apps spent his Christmas money on the LEGO Ninjago Ultra Sonic Raider set. A sound investment, if you ask us. But the thing about LEGOs -- those small pieces are easy to lose. They don't call 'em minifigures for nothing.

Against his father's recommendation, young Luka took his newly procured Jay ZX shopping. And then, wouldn't you know it, the figure went missing, never to be seen again.

Luka, not one to admit defeat, decided to write a letter to the good people at LEGO seeking a replacement.

(Excerpt) Read more at games.yahoo.com ...


TOPICS: Business/Economy; Society
KEYWORDS: customerservice; lego; legos; ninjago
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To: freedomlover
He probably does too. About half the time ;)

LOL! ;-D

81 posted on 01/09/2013 10:22:39 AM PST by nutmeg (FUBO!)
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To: BipolarBob

The kid learned at least two things most kids are not learning in this day and age:

1. How to write a sincere, polite, coherent letter.

2. How to admit a mistake and take responsibility for it.

Those actions were rewarded. Jumping up and down and demanding a new one would not have been. Looks to me like that teaches a lesson.


82 posted on 01/09/2013 10:27:50 AM PST by Mr. Silverback (Don't worry about the cliff. We're going to all land on some rich guy's wallet.)
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To: Mr. Silverback
Thank you for your response. However I still disagree. -(
(1)His father probably wrote the letter.
(2)He shouldn't have took the toy shopping.
(3)By saving up his own money rather than asking for a Federal company bailout would have driven home the lesson more impressively.
83 posted on 01/09/2013 10:33:18 AM PST by BipolarBob (Happy Hunger Games! May the odds be ever in your favor.)
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To: BipolarBob

Bob...maybe I should have put a “sarcasm” at the end of my post. I agree with you. Personally I just think this was some guerrilla marketing by Lego. The turn around on buying the set,losing the piece, writing a letter, mailing it to the company during Christmas/New Year, having the letter read by someone in the company and receiving a response,then have it go viral all over the net with pictures.


84 posted on 01/09/2013 11:05:27 AM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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To: happyhomemaker

Seems orchestrated, huh? I didn’t say it at first but thought it. But if some here get some “Christmas cheer” out of it, I don’t want to snow on their parade. Cheers!


85 posted on 01/09/2013 11:10:44 AM PST by BipolarBob (Happy Hunger Games! May the odds be ever in your favor.)
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To: Altariel
Excellent response from the company!

Clearly, the intelligence they use to create and build such wonderful products lives and breathes in their customer service department as well.

86 posted on 01/09/2013 11:23:32 AM PST by GBA (Here in the Matrix, life is but a dream.)
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To: BipolarBob

Just take a look at some of the 1000’s of comments on the Yahoo article. “Hook,line and sinker” LOL!! Tons of comments already comparing generous Lego Co with mean ole companies who don’t give away product. It is just like after this election churches falling all over themselves to give away goodies to all the children of Obama voters so they will know how much they care. I reread the letter again and this really stands out to me...

“I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one.”

Now on top of teaching the kid to ask for a freebie he didn’t even make the kid “write” a real letter.


87 posted on 01/09/2013 11:23:45 AM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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To: Future Snake Eater
Ya gotta love FR. There is an infinite supply of pessimism, anger, and dejection, and any potential downside to a nice story will be unearthed, come hell or high water.

Add disgust. The kid was told not to take it. The kid disobeyed his parents. The kid lost it. Dad teaches kid doesn't have to face consequences or learn responsibility. Enough of these "good deeds" from companies and the rest of us have to pay for it. This FReeper has had enough of all this gimme, gimme, gimme.

88 posted on 01/09/2013 11:33:18 AM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
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To: GBA

The fact is that a kid disobeyed his dad and lost his toy. Another fact is that the dad told the kid to “email” the company and ask for another one for free. IMO This is not a heartwarming story about a generous company with a smart PR staff...it is a frightening story about a set of values being passed on to the next generation.


89 posted on 01/09/2013 11:36:09 AM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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To: BipolarBob
So they laid off a 100 people and made one boy happy with three dollars worth of plastic.

Dear Luka,

We at Lego, Corporation are sorry to hear that you lost your Jay ZX. Unfortunately, Lego recently had to lay-off 100 people, and many of them are now eating cardboard and living in vans down by the river. So stuff it.

Merry Christmas,
Lego Customer Service


90 posted on 01/09/2013 11:37:45 AM PST by 1rudeboy
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To: Altariel

My son loves the Lego Architecture kits...just got him the “Fallingwater” one, that will keep him busy for awhile.


91 posted on 01/09/2013 11:38:17 AM PST by dfwgator
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To: happyhomemaker

Just out of curiousity, how do you feel about a kid catching a ball at a baseball game, later asking the hitter to autograph it, and being told it will cost $30? Valuable lesson learned, or not?


92 posted on 01/09/2013 11:41:30 AM PST by 1rudeboy
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To: 1rudeboy

Really?? I don’t even understand how that pertains to the subject of a boy disobeying his dad and then asking a company for a freebie. These comments should put the chill in any conservative’s heart. From the original Yahoo article.

“we need more companies to follow to make the world a better place. God bless the corporate world for a good deed well done.......finally!!!!”

“Awesome!! That young man has learned a valuable lesson-”be honest in admitting you made a mistake and learned from it” and you will be respected for your integrity. Nice job his parents have done thus far!!

“That is awesome, I wish there were more stories like this. Instead we hear how companies do everything in their power for the almighty buck and don’t really give a chit about the customers.”


93 posted on 01/09/2013 11:55:03 AM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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To: bgill
Enough of these "good deeds" from companies and the rest of us have to pay for it.

I'm sorry, was this a taxpayer subsidized Lego set?

94 posted on 01/09/2013 12:04:49 PM PST by Future Snake Eater (CrossFit.com)
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To: happyhomemaker
Should chill? You are defying the laws of physics. This is a heart-warming story (even if it proves to be fake--in which case, hooray for the cynics!).

The relation to my hypothetical, and this story, will be determined by your response to it . . . the kid caught a baseball, largely due to good fortune, and is asking for a "freebie." So, what's the lesson to be learned?

95 posted on 01/09/2013 12:04:59 PM PST by 1rudeboy
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To: 1rudeboy

Good fortune catching a baseball has nothing to do with a kid disobeying his dad ,losing his toy and then being rewarded by not only a new one but a better one. BTW here is another comment from the article. What do you think about a “good citizen” being defined by ignoring your parents and then asking for a freebie?

“Everyone’s praising Lego , but , what about giving the boy some credit ? Here’s a good citizen in the making ! Congrats , Luka , your parents must be very proud of you !”


96 posted on 01/09/2013 12:24:43 PM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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To: jaydubya2

See #4 - they may be expensive, but they are a good investment. I bought a train set for $120. I can now sell that set for $300-400 on ebay.


97 posted on 01/09/2013 12:27:57 PM PST by bolobaby
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To: happyhomemaker
I'm not asking you if my hypothetical "has nothing to do" with this story. I'm asking you to respond to it.

For the record, it was a 6'-4" gentleman who caught the ball, and handed it to the kid. And it was an Orioles-Whites Sox game. /s

98 posted on 01/09/2013 12:28:55 PM PST by 1rudeboy
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To: Future Snake Eater

I, for one, will never buy a Lego set again. This is an outrage.


99 posted on 01/09/2013 12:31:29 PM PST by 1rudeboy
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To: 1rudeboy

How about this comment...

“Our congress should take this to heart and learn from such a great company . Way to go lego . I live 5 miles from lego land . Great place for the kids .”

So now Congress, in these peoples minds, need to learn to just give away “stuff” and everybody will get warm fuzzy feelings. No wonder Obama got reelected.


100 posted on 01/09/2013 12:32:38 PM PST by happyhomemaker (Rejoice in hope, be patient in tribulation, be constant in prayer. Rom 12:12)
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