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Keyword: wandell

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  • Wandell slashes costs, cuts jobs in effort to save motorcycle firm

    04/27/2010 11:50:48 AM PDT · by BraveMan · 116 replies · 1,662+ views
    Milwaukee Journal Sentinel ^ | April 25, 2010 | Rick Barrett
    Having climbed aboard an American icon at one of the most difficult points in its history, Keith Wandell has been driven by an overriding thought: Don't let Harley-Davidson become General Motors. Now, nearly a year into the job, Harley's chief executive officer has cut millions of dollars in costs, eliminated thousands of jobs and brought a sense of urgency to the world's largest maker of heavyweight motorcycles. Some of the changes, particularly the job cuts, have been painful. But in his first extensive interview since taking the reins, Wandell told the Journal Sentinel last week that the actions he took...