Why do these pledge periods have to take so long? For a measly $66,000, I would think the pledge period would only last about a week. If everyone who used this cite for longer, in a year, than they do reading a magazine subsciption, pledged the price of a magazine subscription, I believe the pledge amount would be met in about two days. I certainly hope the day never comes when I have to see "Cialis" ads blinking on the right side of the FR page so they can pay for bandwidth!