Corporate giving to charity is as old as America itself. Benjamin Franklin was a great organizer of charitiesâincluding the nation's first volunteer fire department and the first charity hospital. Franklin, one of the richest and most prominent men in America, was also an expert at encouraging other business leaders to "dig deep." Today, some corporations still "dig deep," but much of their giving goes to organizations that Franklin could not have imagined. J.P. Morgan Chase & Co., for example, contributed more than $500,000 to Planned Parenthood, the nation's largest performer of abortions, between 1998 and 2006. But one man, Tom...