Philip Morris ads targeted gay community, documents show BY BARBARA FEDER OSTROV Knight Ridder Newspapers SAN JOSE, Calif. - (KRT) - In its push to find new smokers, tobacco giant Philip Morris targeted America's increasingly visible gay community as an enticing new market - only to distance itself after negative publicity, according to once-secret industry documents examined by University of California-San Francisco researchers. The researchers detail how, in the early 1990s, Philip Morris first began advertising Benson and Hedges cigarettes in gay-oriented publications as marketers touted the burgeoning community's brand loyalty and spending clout. But as unfavorable news reports...