Technology companies are engaged in paradigm wars. By their very nature, wars are wasteful and destructive. In the 1960s, Thomas Kuhn, an obscure professor of the history of science, wrote a modest volume entitled The Structure of Scientific Revolutions, whose subject was how scientific “knowledge” evolves. The development of physics from Ptolemy to Copernicus to Galileo to Newton to Einstein was one of his many examples. The book had an unexpected, far-reaching impact on numerous disciplines, including business, because Kuhn explained how, at any point in time, there is a prevailing view of things that determines what is accepted as...